20 Minutes boosts LTV 81% with Google App Campaigns
20 Minutes, a free independent French media, and Addict Mobile works together since 2015. Many different sources were tested to generate profitability for their app install campaigns.
Even if the business model is based on in-app advertising, it was essential to measure the profitability of each source and targeting.
Google app campaigns established itself as one of the most profitable sources of acquisition.