targeting Archives - Addict Mobile
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Addict Mobile - Big data - challenge for mobile application

Big Data: a challenge ahead for mobile applications

Companies collect more and more data. This mass of information is a goldmine for you, the marketers, as it gives info on the behaviors and habits of users. A precise analysis of your data will necessarily go through a DMP-type technology...

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Addict Mobile - Strategy - profitable acquisition campaigns campagne d'acquisition mobile

6 TIPS FOR PROFITABLE ACQUISITION CAMPAIGNS

The mobile advertising market is complex and highly competitive, especially due to the multiple sources of acquisition.  There are, fortunately, tools and services that can lead you in optimizing your campaigns and that help you in driving profitability...

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Addict Mobile - Strategy - mobile targeting cibler sa publicité mobile

How effectively target your mobile audience?

Why mobile targeting is so important? First of all, mobile targeting allows to avoid paying the display of an advertisement, the click or the download by a user who might not be interested. We can go further with targeting on mobile, since mobile is a personal device:...

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