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Addict Mobile - Strategy - mobile marketing trends tendances marketing mobile

The mobile marketing trends over the 10 next years

For nearly 10 years now, we’ve been hearing everywhere « This year is the Year of Mobile ». Actually, this is true. But will it be the same in the future? What will mobile Marketing look like in the next 10 years? Here’s a sum up of ...

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Addict Mobile - Strategy - converting mobile ads publicités mobiles convertissent

4 tips to create high-converting mobile ads

It is now technically possible to measure mobile ad performance at all stages of the user funnel : from print to click, to download and even untill registration or purchase . But how to create effective converting visuals for mobile advertising? Here are 4 tips gained...

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Addict Mobile - Strategy - perspectives mobile applications perspectives applications mobiles

Google and the future of applications

Last month Google announced a revolution in the app market: applications are now available on your smartphone without having to download them. How is this possible? Applications can be streamed from Google's servers, and users can explore...

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Addict Mobile - Strategy - mobile marketing budget january budget marketing mobile

Why should you spend your marketing budget in January?

During the Christmas holidays, one in four purchases should be done on mobile according to e-marketing.fr. January continues to benefit from the high mobile traffic related to Christmas gift returns, late Gifts, sales, new users who just received a tablet or a smartphone...

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Addict Mobile - Strategy - successful mobile marketing application mobile rentable

What is the secret recipe of financial success for a mobile app?

Despite the app market explosion, less than 0,01% of mobile apps will be considered as a financial success by 2017. We can say that an app is financially profitable when it generates enough revenues to cover development and maintenance costs. The perfect recipe to make your...

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Addict Mobile - Strategy - mobile targeting cibler sa publicité mobile

How effectively target your mobile audience?

Why mobile targeting is so important? First of all, mobile targeting allows to avoid paying the display of an advertisement, the click or the download by a user who might not be interested. We can go further with targeting on mobile, since mobile is a personal device:...

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Addict Mobile - Strategy - mobile advertising visuals marketing mobile performant

How to create effective visuals for mobile advertising?

Adapting your visuals to the specificities of mobile, both in terms of content and sizes can help improve up to + 500% the profitability of your campaign. One may think creating mobile advertising visuals is easy when you already master them for desktop. However, mobile has two...

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