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App install : Beware of the overly good advertising performances on Ad-Networks

The use of Ad-Networks in performance-based acquisition is widespread and is of great interest in any strategy to win new mobile users. Traffic purchase at a fixed Cost Per Install (CPI), which limits the risk of an explosion in acquisition costs. And when the acquisition costs are managed, the profitability is also controlled. Ability to [...]

By |2019-05-07T14:56:26+02:00May 7th, 2019|English Articles|0 Comments
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