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mobile marketing Tag

Big Data: a challenge ahead for mobile applications

Companies collect more and more data. This mass of information is a goldmine for you, the marketers, as it gives info on the behaviors and habits of users. A precise analysis of your data will necessarily go through a DMP-type technology...

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What is the secret recipe of financial success for a mobile app?

Despite the app market explosion, less than 0,01% of mobile apps will be considered as a financial success by 2017. We can say that an app is financially profitable when it generates enough revenues to cover development and maintenance costs. The perfect recipe to make your...

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Grégoire Mercier interview

Grégoire Mercier, Founder and CEO of Addict Mobile has answered some of our questions. Here is a sum up of that interview...

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Why should you spend your marketing budget in January?

During the Christmas holidays, one in four purchases should be done on mobile according to e-marketing.fr. January continues to benefit from the high mobile traffic related to Christmas gift returns, late Gifts, sales, new users who just received a tablet or a smartphone...

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