Companies collect more and more data. This mass of information is a goldmine for you, the marketers, as it gives info on the behaviors and habits of users. A precise analysis of your data will necessarily go through a DMP-type technology...
+In mobile marketing, seasonality matters: it determines a large part of your budget share-out. Therefore, controling it can increase significantly your sales ! In that purpose, you’ll have to adapt and offer a new...
+For nearly 10 years now, we’ve been hearing everywhere « This year is the Year of Mobile ». Actually, this is true. But will it be the same in the future? What will mobile Marketing look like in the next 10 years? Here’s a sum up of ...
+If you started reading this paper, you might already be familiar with ASO – App Store Optimization. You must also know that taking care of your description, keywords and icon will allow you to maximise your...
+Last Thursday, July 7 Addict Mobile, App Annie and Acetone organized the evening event named "AAA". The main topic of this round table was focused on the issue "How to find and retain users in mobile marketing...
+The mobile gaming industry is currently expanding rapidly. The incomes coming from mobile games should generate more than 50 billion dollars in 2019. This market expansion is due to the arrival of a new business model, the freemium...
+Addict Mobile counts within its team around 15 Account Managers, who assist on a daily basis our customers to develop efficient and cost-effective acquisition campaigns. Please meet Antoine, who's gonna tell you more about...
+Facebook is a major actor in mobile acquisition. It is a performant and beneficial tool in terms of accessible ROI. However, all the quality criteria are not revealed by it and being accompanied by an expert has lot of advantages...
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