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ASO: Do’s and Don’ts for your marketing contents

If you started reading this paper, you might already be familiar with ASO – App Store Optimization. You must also know that taking care of your description, keywords and icon will allow you to maximise your...


July 7th : Summary of the round table conference

Last Thursday, July 7  Addict Mobile, App Annie and Acetone organized the evening event named "AAA". The main topic of this round table was focused on the issue "How to find and retain users in mobile marketing...


User Acquisition: Designing a Mobile Marketing Strategy

For years, launching user acquisition campaigns meant acquiring downloads and reaching a high position in the App Store rankings, no matter where the traffic came from, no matter the ROI, no matter the quality. Thanks to tracking tools, we can now track precisely where a...