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Addict Mobile - Gaming - mobile acquisition campaigns campagnes d'acquisition mobile

MinoMonsters: from launch to success

MinoMonsters 2 is a mobile game that deploys 100+ monsters in battles, quests, and in versus mode. Last September, MinoMonsters 2 chose to launch its 2nd opus, in order to develop and consolidate its ...

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Addict Mobile - Strategy - perspectives mobile applications perspectives applications mobiles

Google and the future of applications

Last month Google announced a revolution in the app market: applications are now available on your smartphone without having to download them. How is this possible? Applications can be streamed from Google's servers, and users can explore...

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Addict Mobile - Strategy - mobile marketing opportunities opportunité annonceurs mobiles

Google Search, a new opportunity for mobile advertisers

Mobile users can discover an application through 4 different ways: thanks to word of mouth, an advertisement, a search by category (rankings) and a search by keyword. Since August 2015, Google offers advertisers the ability to...

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