China and the mobile gaming industry
Back from Beijing GMGC, Grégoire Mercier, CEO and co founder of Addict Mobile gives us his feedback on the mobile gaming industry in China....
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Addict Mobile Tag
Think, Build and Launch your Mobile Game Worldwide
Successfully launching your mobile game worldwide might be a thrilling but complex process. You need to consider many parameters even before starting to develop your game. Grégoire Mercier, CEO and co founder of Addict Mobile gives us his feedback on years of promoting mobile games overseas...
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RetailMeNot : Fame is not equal to visibility
CATEGORY: RETAIL
- Extend visibility from web to mobile
- Generate organic downloads
BANDAI NAMCO: Soft launch Big success
CATEGORY: GAMING
- 25% of initial budget saved
- +50% installs vs the objectives
TheFork : Long-term European expansion
CATEGORY: FOOD
- Re-activation campaigns
- User acquisition in new markets
Linxo: high number of active users
CATEGORY: FINANCE
- Lookalike audiences on FB and IG
- Enroll high quality users
Big Data: a challenge ahead for mobile applications
Companies collect more and more data. This mass of information is a goldmine for you, the marketers, as it gives info on the behaviors and habits of users. A precise analysis of your data will necessarily go through a DMP-type technology...
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Shopmium: an efficient mobile renewed campaign !
The renewed commitment by advertising consist of displaying a specific commercial message to a user who has already shown interest through a download or an action in the application. Shopmium had excellent results for their renewed campaign...
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Facebook & ROI : agency perspective !
Facebook is a major actor in mobile acquisition. It is a performant and beneficial tool in terms of accessible ROI. However, all the quality criteria are not revealed by it and being accompanied by an expert has lot of advantages...
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