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Addict Mobile Tag

Big Data: a challenge ahead for mobile applications

Companies collect more and more data. This mass of information is a goldmine for you, the marketers, as it gives info on the behaviors and habits of users. A precise analysis of your data will necessarily go through a DMP-type technology...

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What is the secret recipe of financial success for a mobile app?

Despite the app market explosion, less than 0,01% of mobile apps will be considered as a financial success by 2017. We can say that an app is financially profitable when it generates enough revenues to cover development and maintenance costs. The perfect recipe to make your...

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Grégoire Mercier interview

Grégoire Mercier, Founder and CEO of Addict Mobile has answered some of our questions. Here is a sum up of that interview...

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Why should you spend your marketing budget in January?

During the Christmas holidays, one in four purchases should be done on mobile according to e-marketing.fr. January continues to benefit from the high mobile traffic related to Christmas gift returns, late Gifts, sales, new users who just received a tablet or a smartphone...

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6 TIPS FOR PROFITABLE ACQUISITION CAMPAIGNS

The mobile advertising market is complex and highly competitive, especially due to the multiple sources of acquisition.  There are, fortunately, tools and services that can lead you in optimizing your campaigns and that help you in driving profitability...

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