Citygoo is the best short distance ride-sharing service. Their ambition at launch was too quickly become the leader of instant ride-sharing in 1 specific geo (Paris-France) by the...
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Last month Google announced a revolution in the app market: applications are now available on your smartphone without having to download them. How is this possible? Applications...
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Mobile users can discover an application through 4 different ways: thanks to word of mouth, an advertisement, a search by category (rankings) and a search by...
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During the Christmas holidays, one in four purchases should be done on mobile according to e-marketing.fr. January continues to benefit from the high mobile traffic related...
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Despite the app market explosion, less than 0,01% of mobile apps will be considered as a financial success by 2017. We can say that an app is...
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Ma Reduc, application owned by RetailMeNot, is the first trusted community for sharing discounts and best deals. In only a few months of campaigns, Ma Reduc acquired +200,000 downloads...
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Blablacar already had a great presence on the Web, but they desired to reinforce their mobile presence by strongly developing the application users base. BlaBlaCar invested in...
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The global mobile inventory includes diversity of mobile advertising formats including banners (static or animated), native advertising, full screen interstitials, rich media content and videos. How...
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Recent studies have found that mobile marketing fraud represents between 20% and 30% of the global mobile inventory, whose cost could amount up to $1 billion...
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Why mobile targeting is so important? First of all, mobile targeting allows to avoid paying the display of an advertisement, the click or the download by a...
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