App Store Optimization (ASO): do not ignore the importance of your app store pages
194 billion. This is the number of applications downloaded in 2018 worldwide on Apple and Google stores. A figure that makes you almost dizzy and shows...
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Blog
Casino Max: Emphasis on the Casino Group Loyalty Program
CATEGORY: RETAIL
- App install campaigns
- App to store
- 3.8 million coupons used in store
- +250K installs
CPI: The criteria that impact its value – Emphasis on the correlation between CPM and broadcasting country –
When it comes to application and acquisition strategy, the key market indicator is never far away: that is to say the CPI, or cost per installation....
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Shapr: To acquire new users in France and United States
CATEGORIE : NETWORKING
- Ad-Networks campaigns
- +140K install
- decrease cost per inscription -17%
App install: Beware of the overly good advertising performances on Ad-Networks
The use of Ad-Networks in performance-based acquisition is widespread and is of great interest in any strategy to win new mobile users.Traffic purchase at a...
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Vente-privee.com: the European conquest
CATEGORY: E-COMMERCE
- CPA reduced by 29% vs objectives
- +1 500 marketing assets produced
China and the mobile gaming industry
Back from Beijing GMGC, Grégoire Mercier, CEO and co founder of Addict Mobile gives us his feedback on the mobile gaming industry in China....
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Think, Build and Launch your Mobile Game Worldwide
Successfully launching your mobile game worldwide might be a thrilling but complex process. You need to consider many parameters even before starting to develop your game. Grégoire...
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RetailMeNot : Fame is not equal to visibility
CATEGORY: RETAIL
- Extend visibility from web to mobile
- Generate organic downloads
BANDAI NAMCO: Soft launch Big success
CATEGORY: GAMING
- 25% of initial budget saved
- +50% installs vs the objectives