Addict Mobile was awarded during the event Les Mobiles d’Or
During the event Les Mobiles D’Or, we have been given the award for Mobile Acquisition. It rewards the success of the partnership between Addict Mobile and...
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Blog
Soft launch: our tips to succeed this essential step in launching a mobile game (part 2)
In our first article we explained the importance of the soft launch for launching mobile games: identifying objectives and KPIs to track, determining a budget and...
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Pinterest will remove installation optimized campaigns as of March 31st
Pinterest, the leading inspirational platform in the US, UK, France and Germany, is making changes to mobile advertising and campaign optimization. Here are the 3 dates...
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How LinkedIn improved app install performance?
"Ads campaigns on LinkedIn can indeed be costly compared to other channels, but with Addict Mobile, it's especially profitable! " Nazih Mohamed, Azaoun, Digital Traffic Manager -...
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iOS 14: get ready
Apple's App Tracking Transparency enforcement is set to happen early-spring (late March/early April). Thus, it is urgent to review the advancement of the situation and prepare for the changes to...
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Adjust’s Dating apps marketing guide 2021
If we take a look at the dating apps industry in 2020, we can see a large progression. As App Annie points out: Consumers spent over...
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App install: how creative automation improves BeSoccer’s acquisition campaigns
Category: Sport
- +1 million downloads in 6 months
- CPI < 0,10€
- +5500 creatives produced in 6 months adapted to each audience
Mobile User Acquisition: Trends and Challenges of 2021
2020 was the year of the global health crisis, which further accelerated the growth of mobile phone use: more time spent on phones, more apps downloaded,...
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AppsFlyer’s Fraud Report: Fraud decreases by 30% year-over-year.
The Appsflyer 2020 report on app install fraud is out and notes a 30% decrease in fraudulent installations.Global Trends to take away : A 30% year-over-year...
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