Shapr: To acquire new users in France and United States
CATEGORIE : NETWORKING
- Ad-Networks campaigns
- +140K install
- decrease cost per inscription -17%
Blog
App install: Beware of the overly good advertising performances on Ad-Networks
The use of Ad-Networks in performance-based acquisition is widespread and is of great interest in any strategy to win new mobile users.Traffic purchase at a...
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Vente-privee.com: the European conquest
CATEGORY: E-COMMERCE
- CPA reduced by 29% vs objectives
- +1 500 marketing assets produced
China and the mobile gaming industry
Back from Beijing GMGC, Grégoire Mercier, CEO and co founder of Addict Mobile gives us his feedback on the mobile gaming industry in China....
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Think, Build and Launch your Mobile Game Worldwide
Successfully launching your mobile game worldwide might be a thrilling but complex process. You need to consider many parameters even before starting to develop your game. Grégoire...
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RetailMeNot : Fame is not equal to visibility
CATEGORY: RETAIL
- Extend visibility from web to mobile
- Generate organic downloads
BANDAI NAMCO: Soft launch Big success
CATEGORY: GAMING
- 25% of initial budget saved
- +50% installs vs the objectives
TheFork : Long-term European expansion
CATEGORY: FOOD
- Re-activation campaigns
- User acquisition in new markets
Linxo: high number of active users
CATEGORY: FINANCE
- Lookalike audiences on FB and IG
- Enroll high quality users
Big Data: a challenge ahead for mobile applications
Companies collect more and more data. This mass of information is a goldmine for you, the marketers, as it gives info on the behaviors and habits...
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