Big Data: a challenge ahead for mobile applications
Companies collect more and more data. This mass of information is a goldmine for you, the marketers, as it gives info on the behaviors and habits...
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Blog
Shopmium: an efficient mobile renewed campaign !
The renewed commitment by advertising consist of displaying a specific commercial message to a user who has already shown interest through a download or an action in...
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Facebook & ROI : agency perspective !
Facebook is a major actor in mobile acquisition. It is a performant and beneficial tool in terms of accessible ROI. However, all the quality criteria are not...
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Mobile Gaming: a market worth $37 billion in 2016!
The mobile gaming industry is currently expanding rapidly. The incomes coming from mobile games should generate more than 50 billion dollars in 2019. This market expansion is...
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July 7th : Summary of the round table conference
Last Thursday, July 7 Addict Mobile, App Annie and Acetone organized the evening event named "AAA". The main topic of this round table was focused on the issue "How...
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ASO: Do’s and Don’ts for your marketing contents
If you started reading this paper, you might already be familiar with ASO – App Store Optimization. You must also know that taking care of your description,...
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Mediapart: launch and reactivation made a success thanks to Addict Mobile!
Mediapart is a french news and opinion site. After revamping its app on iOS and creating an Android app, Mediapart chose Addict Mobile in order to...
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Marketing Mobile & Seasonality: How to adapt your marketing campaigns ?
In mobile marketing, seasonality matters: it determines a large part of your budget share-out. Therefore, controling it can increase significantly your sales ! In that purpose,...
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Prisma Media : Retarget in-app events
CATEGORY: MEDIA
- Tracking strategy
- Acquisition for a portfolio of apps