Performance-based Web Acquisition: Google Does Not Limit Itself to the Search
In web acquisition, the Google Ads ad-network is comprised of two main options well known to advertisers: the Search and the Display. In the first case,...
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Blog
Quo Vadis’ User Acquisition: +20% organic additional user
CATEGORY: PRODUCTIVITY
- CPI < 1 €
- 20% of additional organic users.
- Conversion rates equal to organic ones
KAPTEN & ADDICT MOBILE: a successful European expansion!
Category VTC
- Top 1 Overall on the app store
- Volume of installations x7
- conversion rates similar of organic campaigns
The absolute basics of app tracking
In 2018, 94% of French people were equipped with a mobile phone; 3 out of 4 preferring the use of a smartphone. As well as the...
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Addict Mobile & Coyote: Let’s Conquer the roads of Europe!
CATEGORY: TRAVEL/GPS
- + 400 designs created
- + 156K installs
- CPR decrease by 15 %
Key advice to create killer visuals to optimize your acquisition campaigns
In a world where an image is worth a thousand words, creatives are key elements in differentiating brands. Especially in the field of mobile acquisition. They...
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Meetic & Addict Mobile: let’s seduce those singles!
CATEGORY: DATING
- App install campaigns
- +250K installs
- Positive ROI
App Store Optimization (ASO): do not ignore the importance of your app store pages
194 billion. This is the number of applications downloaded in 2018 worldwide on Apple and Google stores. A figure that makes you almost dizzy and shows...
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Casino Max: Emphasis on the Casino Group Loyalty Program
CATEGORY: RETAIL
- App install campaigns
- App to store
- 3.8 million coupons used in store
- +250K installs
CPI: The criteria that impact its value – Emphasis on the correlation between CPM and broadcasting country –
When it comes to application and acquisition strategy, the key market indicator is never far away: that is to say the CPI, or cost per installation....
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