Soft Launch: our key tips to succeed in launching a mobile game (part 1)
A game’s soft launch is full of excitement and tension and is always eagerly awaited by the production teams. After months, even years of work, the...
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Blog
20 Minutes boosts LTV 81% with Google App Campaigns
20 Minutes, a free independent French media, and Addict Mobile works together since 2015. Many different sources were tested to generate profitability for their app install...
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Apple limited the IDFA: a change that will push the app advertising sector forward
At their latest “Developer Conference”, the WWDC 2020, Apple announced the launch of their new operating system: iOS 14. This announcement was accompanied by another announcement regarding...
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How did the Bodeboca Acquisition Campaigns Outperformed During the Lockdown?
CATEGORY : ECOMMERCE
- ROI positive
- ranking iOS
- CPA
How Addict Mobile helps Cdiscount acquire users for its mobile app
CATEGORY : ECOMMERCE
- positive ROI
- + 500 creatives
- Snapchat
Mobile Acquisition Sources: 8 Trends to Follow for Your App
In a constantly changing sector, where mobile advertisers seek to measure and generate profitability, performance user acquisition no longer has to prove itself. What are the new...
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Covid-19: what impact on my mobile acquisition campaigns? (Update to March 30 at the bottom of the page)
In times of lockdown, mobile user behaviors are changing. It is therefore interesting to ask yourself how this crisis is impacting mobile acquisition campaign indicators. This...
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Performance-based Web Acquisition: Google Does Not Limit Itself to the Search
In web acquisition, the Google Ads ad-network is comprised of two main options well known to advertisers: the Search and the Display. In the first case,...
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Quo Vadis’ User Acquisition: +20% organic additional user
CATEGORY: PRODUCTIVITY
- CPI < 1 €
- 20% of additional organic users.
- Conversion rates equal to organic ones