Search Tab, Apple’s new ad spot in the App Store
In the middle of the implementation of its App Tracking Transparency, with the release of iOS 14.5 today, Apple deploys a brand new advertising spot this...
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Blog
LALALAB. & Google Ads: from branding to performance
LALALAB. is a photo printing app launched in 2012, allowing a simple and quick picture printing from a mobile phone. With more than 11 millions of...
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Cityscoot rolls out its app across Europe and is conquering new users with Addict Mobile
Cityscoot is the number one service for self service electric scooters. Launched in 2016 in Paris, the brand has rapidly expanded to Nice, Milan, and Barcelona,...
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The mobile app ecosystem is consolidating!
The latest major changes in the mobile app ecosystem (privacy, Apple's ATT Framework, maturity of advertisers.) are forcing players in the mobile ecosystem to offer the...
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Addict Mobile was awarded during the event Les Mobiles d’Or
During the event Les Mobiles D’Or, we have been given the award for Mobile Acquisition. It rewards the success of the partnership between Addict Mobile and...
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Soft launch: our tips to succeed this essential step in launching a mobile game (part 2)
In our first article we explained the importance of the soft launch for launching mobile games: identifying objectives and KPIs to track, determining a budget and...
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Pinterest will remove installation optimized campaigns as of March 31st
Pinterest, the leading inspirational platform in the US, UK, France and Germany, is making changes to mobile advertising and campaign optimization. Here are the 3 dates...
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How LinkedIn improved app install performance?
"Ads campaigns on LinkedIn can indeed be costly compared to other channels, but with Addict Mobile, it's especially profitable! " Nazih Mohamed, Azaoun, Digital Traffic Manager -...
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iOS 14: get ready
Apple's App Tracking Transparency enforcement is set to happen early-spring (late March/early April). Thus, it is urgent to review the advancement of the situation and prepare for the changes to...
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