Facebook & ROI : agency perspective !
Facebook is a major actor in mobile acquisition. It is a performant and beneficial tool in terms of accessible ROI. However, all the quality criteria are not...
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case study
Mobile Gaming: a market worth $37 billion in 2016!
The mobile gaming industry is currently expanding rapidly. The incomes coming from mobile games should generate more than 50 billion dollars in 2019. This market expansion is...
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July 7th : Summary of the round table conference
Last Thursday, July 7 Addict Mobile, App Annie and Acetone organized the evening event named "AAA". The main topic of this round table was focused on the issue "How...
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ASO: Do’s and Don’ts for your marketing contents
If you started reading this paper, you might already be familiar with ASO – App Store Optimization. You must also know that taking care of your description,...
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Mediapart: launch and reactivation made a success thanks to Addict Mobile!
Mediapart is a french news and opinion site. After revamping its app on iOS and creating an Android app, Mediapart chose Addict Mobile in order to...
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Marketing Mobile & Seasonality: How to adapt your marketing campaigns ?
In mobile marketing, seasonality matters: it determines a large part of your budget share-out. Therefore, controling it can increase significantly your sales ! In that purpose,...
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Prisma Media : Retarget in-app events
CATEGORY: MEDIA
- Tracking strategy
- Acquisition for a portfolio of apps
MinoMonsters: from launch to success
MinoMonsters 2 is a mobile game that deploys 100+ monsters in battles, quests, and in versus mode. Last September, MinoMonsters 2 chose to launch its 2nd opus, in...
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Grégoire Mercier interview
Grégoire Mercier, Founder and CEO of Addict Mobile has answered some of our questions. Here is a sum up of that interview...
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