When it comes to application and acquisition strategy, the key market indicator is never far away: that is to say the CPI, or cost per installation....
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CATEGORIE : NETWORKING
The use of Ad-Networks in performance-based acquisition is widespread and is of great interest in any strategy to win new mobile users.Traffic purchase at a...
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CATEGORY: E-COMMERCE
Back from Beijing GMGC, Grégoire Mercier, CEO and co founder of Addict Mobile gives us his feedback on the mobile gaming industry in China....
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Successfully launching your mobile game worldwide might be a thrilling but complex process. You need to consider many parameters even before starting to develop your game. Grégoire...
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CATEGORY: RETAIL
CATEGORY: GAMING
CATEGORY: FOOD
CATEGORY: FINANCE