How to adapt your acquisition investments after December 25?
The “sweet spot” In the last two years, the cost of disseminating mobile advertisements reduced by almost 50% between December 24 and January 1: -49% in 2019...
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Blog
A massive production of creatives for the management of Addiktive Games’s campaigns.
A game for everyone Idle Bubbles Cannon is an arcade game developed by Addiktive Games (one-person studio). The game experience proposed is to destroy waves of colored...
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Why use a User Acquisition agency when you already have an internal team?
There's no doubt that the User Acquisition (UA) team you've built up over time are some of the best professionals in this field. Without exception, they...
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ASO: don’t underestimate the importance of your store pages
Store pages are the entry point for all your app users. Every user will see the page, so it has to be clear and attractive. It also...
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Why should you consider Q5 in your end-of-year media plan?
As we explained to you last year, you should not miss the time in 2021 when CPMs are the lowest of the year. This "sweet spot"...
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The bank loan application iCash improves its results thanks to Facebook’s special Ads.
The context and the challenge iCash is a Canadian fintech company specializing in consumer financial products. The iCash instant loan mobile app allows users to securely apply...
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ATT: 6 months after its release, what impact for the App Tracking Transparency?
Six months ago, Apple imposed App Tracking Transparancy on all application publishers. A revolution in mobile advertising. As it is a new way of tracking users,...
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Black Friday, Christmas, special operations: how do you come out on top for mobile acquisitions?
While 2021 has still been marked by the health crisis, Black Friday remains a period of sales and intensive consumption that is not to be missed...
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Why is creative content so important for your mobile acquisition campaigns?
In User Acquisition (UA) the quality, diversity and originality of creative content are key elements in the success of a mobile campaign.When it comes to performance,...
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Application Rebellion Pay: How to balance your acquisition strategy between volume and performance
Rebellion Pay is a Spanish neobank that lets users have a personal account as well as a Mastercard on their mobile in order to make payments...
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