Black Friday 2020, CPI increased by 78%
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Blog
Soft Launch: our key tips to succeed in launching a mobile game (part 1)
A game’s soft launch is full of excitement and tension and is always eagerly awaited by the production teams. After months, even years of work, the...
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20 Minutes boosts LTV 81% with Google App Campaigns
20 Minutes, a free independent French media, and Addict Mobile works together since 2015. Many different sources were tested to generate profitability for their app install...
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Apple limited the IDFA: a change that will push the app advertising sector forward
At their latest “Developer Conference”, the WWDC 2020, Apple announced the launch of their new operating system: iOS 14. This announcement was accompanied by another announcement regarding...
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