Snapchat: Our tips for managing your acquisition campaigns
With 306 million active daily users, Snapchat is one of the reference apps for advertisers. In order to continue to incite user interest, the platform is ceaselessly...
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Blog
Mobility apps, how do you generate that first much sought after purchase?
In recent years, the mobility-as-a-services offering has diversified considerably. Hybrid bikes, scooter and bike rental, price, journey and transport method comparison sites now sit alongside traditional...
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Soccer Star: How to adapt one’s worldwide strategy in order to improve results
Soccer Star is a football game developed by the Spanish studio, Redvel Games. The game allows you to create your player and manage your entire career...
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New super fast video variation creation tool and addresses the challenge of reducing Ad Fatigue in mobile advertising.
With this new technology, we addresse one of the major challenges in user acquisition: continuously updating creative assets to avoid the phenomenon of Ad Fatigue. This...
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Streaming apps and advertising: Content to drive performance?
Definition Whether audio or video, streaming has experienced strong growth in recent years, driven by the Covid-19 epidemic. From podcasts and series to music, the number of...
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Key points in User Acquisition for 2022
The app economy has grown steadily in 2021. According to App Annie, user spending on app stores reached a total of $ 135 billion globally in...
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How to adapt your acquisition investments after December 25?
The “sweet spot” In the last two years, the cost of disseminating mobile advertisements reduced by almost 50% between December 24 and January 1: -49% in 2019...
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A massive production of creatives for the management of Addiktive Games’s campaigns.
A game for everyone Idle Bubbles Cannon is an arcade game developed by Addiktive Games (one-person studio). The game experience proposed is to destroy waves of colored...
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Why use a User Acquisition agency when you already have an internal team?
There's no doubt that the User Acquisition (UA) team you've built up over time are some of the best professionals in this field. Without exception, they...
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ASO: don’t underestimate the importance of your store pages
Store pages are the entry point for all your app users. Every user will see the page, so it has to be clear and attractive. It also...
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