In times of lockdown, mobile user behaviors are changing. It is therefore interesting to ask yourself how this crisis is impacting mobile acquisition campaign indicators. This...
+
In web acquisition, the Google Ads ad-network is comprised of two main options well known to advertisers: the Search and the Display. In the first case,...
+
CATEGORY: PRODUCTIVITY
Category VTC
In 2018, 94% of French people were equipped with a mobile phone; 3 out of 4 preferring the use of a smartphone. As well as the...
+
CATEGORY: TRAVEL/GPS
In a world where an image is worth a thousand words, creatives are key elements in differentiating brands. Especially in the field of mobile acquisition. They...
+
CATEGORY: DATING
194 billion. This is the number of applications downloaded in 2018 worldwide on Apple and Google stores. A figure that makes you almost dizzy and shows...
+
CATEGORY: RETAIL