Google and the future of applications
Last month Google announced a revolution in the app market: applications are now available on your smartphone without having to download them. How is this possible? Applications...
+Last month Google announced a revolution in the app market: applications are now available on your smartphone without having to download them. How is this possible? Applications...
+Mobile users can discover an application through 4 different ways: thanks to word of mouth, an advertisement, a search by category (rankings) and a search by...
+During the Christmas holidays, one in four purchases should be done on mobile according to e-marketing.fr. January continues to benefit from the high mobile traffic related...
+Despite the app market explosion, less than 0,01% of mobile apps will be considered as a financial success by 2017. We can say that an app is...
+Ma Reduc, application owned by RetailMeNot, is the first trusted community for sharing discounts and best deals. In only a few months of campaigns, Ma Reduc acquired +200,000 downloads...
+Blablacar already had a great presence on the Web, but they desired to reinforce their mobile presence by strongly developing the application users base. BlaBlaCar invested in...
+The global mobile inventory includes diversity of mobile advertising formats including banners (static or animated), native advertising, full screen interstitials, rich media content and videos. How...
+Recent studies have found that mobile marketing fraud represents between 20% and 30% of the global mobile inventory, whose cost could amount up to $1 billion...
+Why mobile targeting is so important? First of all, mobile targeting allows to avoid paying the display of an advertisement, the click or the download by a...
+Adapting your visuals to the specificities of mobile, both in terms of content and sizes can help improve up to + 500% the profitability of your...
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