Google and the future of applications
Last month Google announced a revolution in the app market: applications are now available on your smartphone without having to download them. How is this possible? Applications...
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Blog
Google Search, a new opportunity for mobile advertisers
Mobile users can discover an application through 4 different ways: thanks to word of mouth, an advertisement, a search by category (rankings) and a search by...
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Why should you spend your marketing budget in January?
During the Christmas holidays, one in four purchases should be done on mobile according to e-marketing.fr. January continues to benefit from the high mobile traffic related...
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What is the secret recipe of financial success for a mobile app?
Despite the app market explosion, less than 0,01% of mobile apps will be considered as a financial success by 2017. We can say that an app is...
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Ma Reduc acquires +200,000 high quality mobile users with Addict Mobile ! 🎉
Ma Reduc, application owned by RetailMeNot, is the first trusted community for sharing discounts and best deals. In only a few months of campaigns, Ma Reduc acquired +200,000 downloads...
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BlaBlaCar Success Story
Blablacar already had a great presence on the Web, but they desired to reinforce their mobile presence by strongly developing the application users base. BlaBlaCar invested in...
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How various mobile ad formats compare in terms of performance?
The global mobile inventory includes diversity of mobile advertising formats including banners (static or animated), native advertising, full screen interstitials, rich media content and videos. How...
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How to fight fraud and save up to 30% on your mobile advertising invoice?
Recent studies have found that mobile marketing fraud represents between 20% and 30% of the global mobile inventory, whose cost could amount up to $1 billion...
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How effectively target your mobile audience?
Why mobile targeting is so important? First of all, mobile targeting allows to avoid paying the display of an advertisement, the click or the download by a...
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How to create effective visuals for mobile advertising?
Adapting your visuals to the specificities of mobile, both in terms of content and sizes can help improve up to + 500% the profitability of your...
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