Cityscoot is the number one service for self service electric scooters. Launched in 2016 in Paris, the brand has rapidly expanded to Nice, Milan, and Barcelona,...
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The latest major changes in the mobile industry (privacy, Apple's ATT Framework, maturity of advertisers.) are forcing players in the mobile ecosystem to offer the most...
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During the event Les Mobiles D’Or, we have been given the award for Mobile Acquisition. It rewards the success of the partnership between Addict Mobile and...
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In our first article we explained the importance of the soft launch for launching mobile games: identifying objectives and KPIs to track, determining a budget and...
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Pinterest, the leading inspirational platform in the US, UK, France and Germany, is making changes to mobile advertising and campaign optimization. Here are the 3 dates...
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"Ads campaigns on LinkedIn can indeed be costly compared to other channels, but with Addict Mobile, it's especially profitable! " Nazih Mohamed, Azaoun, Digital Traffic Manager -...
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Apple's App Tracking Transparency enforcement is set to happen early-spring (late March/early April). Thus, it is urgent to review the advancement of the situation and prepare for the changes to...
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If we take a look at the dating apps industry in 2020, we can see a large progression. As App Annie points out: Consumers spent over...
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Category: Sport