At their latest “Developer Conference”, the WWDC 2020, Apple announced the launch of their new operating system: iOS 14. This announcement was accompanied by another announcement regarding...
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CATEGORY : ECOMMERCE
CATEGORY : ECOMMERCE
In a constantly changing sector, where mobile advertisers seek to measure and generate profitability, performance user acquisition no longer has to prove itself. What are the new...
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In times of lockdown, mobile user behaviors are changing. It is therefore interesting to ask yourself how this crisis is impacting mobile acquisition campaign indicators. This...
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In web acquisition, the Google Ads ad-network is comprised of two main options well known to advertisers: the Search and the Display. In the first case,...
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CATEGORY: PRODUCTIVITY
Category VTC
In 2018, 94% of French people were equipped with a mobile phone; 3 out of 4 preferring the use of a smartphone. As well as the...
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CATEGORY: TRAVEL/GPS