As of March 31st, Pinterest will remove installation optimized campaigns
Pinterest, the leading inspirational platform in the US, UK, France and Germany, is making changes to mobile advertising and campaign optimization. Here are the 3 dates...
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Blog
How LinkedIn improved app install performance?
"Ads campaigns on LinkedIn can indeed be costly compared to other channels, but with Addict Mobile, it's especially profitable! " Nazih Mohamed, Azaoun, Digital Traffic Manager -...
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iOS 14: get ready
Apple's App Tracking Transparency enforcement is set to happen early-spring (late March/early April). Thus, it is urgent to review the advancement of the situation and prepare for the changes to...
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What is Ad Fatigue and how to avoid it?
Creative Fatigue or Ad Fatigue is when the performance of an ad declines because users have seen it too often. This phenomenon has a direct impact...
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Adjust’s Dating apps marketing guide 2021
If we take a look at the dating apps industry in 2020, we can see a large progression. As App Annie points out: Consumers spent over...
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App install: how creative automation improves BeSoccer’s acquisition campaigns
Category: Sport
- +1 million downloads in 6 months
- CPI < 0,10€
- +5500 creatives produced in 6 months adapted to each audience
Mobile User Acquisition: Trends and Challenges of 2021
2020 was the year of the global health crisis, which further accelerated the growth of mobile phone use: more time spent on phones, more apps downloaded,...
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AppsFlyer’s Fraud Report: Fraud decreases by 30% year-over-year.
The Appsflyer 2020 report on app install fraud is out and notes a 30% decrease in fraudulent installations.Global Trends to take away : A 30% year-over-year...
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Intermarché is recruiting new users for its app with Snapchat and accelerates its mobile sales
Category: Retail
- Source: Snapchat
- ROI x4
- Click on Snap Ads x2
