Retargeting: Our key tips for effective campaigns
For an eligible user retargeting, users must have an installed app so that we could observe a period of inactivity. This period will be defined by...
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Blog
Sports coaching app, how we divided Decathlon Coach App’s CPI by 30%
A free sports coaching app for everyone Decathlon Coach is a 100% free sports coaching app that offers training programs, performance tracking and statistics as well as...
+Dating Apps : How to lead successful User Acquisition campaigns
Leading acquisition campaigns for dating apps implies many different constraints and factors to take into account in order to make the campaigns as effective as possible....
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Addict Mobile’s solution to Google’s new tax
Since November 2020, Google decided to expand surchargers on digital services to advertisers in specific countries. This surcharge is already active for campaigns in the UK, Austria...
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What we learned about iOS 14.5 after one month after its launch
Addict Mobile summarizes for you the important things to know about iOS 14.5 a month after its launch. Adoption Rate: - The evolution of the adoption rate is...
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EURO 2021: How to prepare your app and acquisition campaigns
As this major event draws near, we wanted to share our experience of over 500 projects and give you the keys to a successful campaign for...
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User Acquisition, on average 15% of your spends are poorly invested. Our new feature can reduce CPI.
Did you know that 15% of your campaign spends are poorly allocated and impact profitability? To fix this and improve the performance, we have developed a...
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Search Tab, Apple’s new ad spot in the App Store
In the middle of the implementation of its App Tracking Transparency, with the release of iOS 14.5 today, Apple deploys a brand new advertising spot this...
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LALALAB. & Google Ads: from branding to performance
LALALAB. is a photo printing app launched in 2012, allowing a simple and quick picture printing from a mobile phone. With more than 11 millions of...
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Cityscoot rolls out its app across Europe and is conquering new users with Addict Mobile
Cityscoot is the number one service for self service electric scooters. Launched in 2016 in Paris, the brand has rapidly expanded to Nice, Milan, and Barcelona,...
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