iOS 15: Custom Product Pages & Product Page Optimization
In December 2021, iOS 15 integrated 2 new functions that may help you to optimize the conversion of your page on the App Store. Custom Product Pages ■...
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Blog
Are creatives the new targeting in a post iOS 14 world?
The arrival of iOS 14 has limited ad targeting options: it means less data collected and the data is less accurate. So we need to find...
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eBuyClub: How do you adapt to the developments of a mobile app?
eBuyClub is a specialized cashback application that gives you cash back on your online and in-store purchases. New promotions and cashback offers are proposed every day....
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For the second consecutive year, Addict Mobile is an award winner at Les Mobiles d’Or event
For the second consecutive year, we are one of Les Mobiles D'or winners. This year, we presented our success case with Kard, in the “Acquisition Campaign...
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Snapchat: Our tips for managing your acquisition campaigns
With 306 million active daily users, Snapchat is one of the reference apps for advertisers. In order to continue to incite user interest, the platform is ceaselessly...
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Mobility apps, how do you generate that first much sought after purchase?
In recent years, the mobility-as-a-services offering has diversified considerably. Hybrid bikes, scooter and bike rental, price, journey and transport method comparison sites now sit alongside traditional...
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Soccer Star: How to adapt one’s worldwide strategy in order to improve results
Soccer Star is a football game developed by the Spanish studio, Redvel Games. The game allows you to create your player and manage your entire career...
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New super fast video variation creation tool and addresses the challenge of reducing Ad Fatigue in mobile advertising.
With this new technology, we addresse one of the major challenges in user acquisition: continuously updating creative assets to avoid the phenomenon of Ad Fatigue. This...
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Streaming apps and advertising: Content to drive performance?
Definition Whether audio or video, streaming has experienced strong growth in recent years, driven by the Covid-19 epidemic. From podcasts and series to music, the number of...
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Key points in User Acquisition for 2022
The app economy has grown steadily in 2021. According to App Annie, user spending on app stores reached a total of $ 135 billion globally in...
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