Our creative best practices
A few months ago, we discussed the importance of creative in your mobile acquisition campaigns and how to find creative that works and positively impacts your...
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Blog
Le Parisien: How can we increase a news app’s audience while maintaining acquisition costs?
Context A new Le Parisien app was launched in the summer of 2020 based on the observations that 80% of Le Parisien are on their mobile but...
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The importance of Firebase in managing Google UAC campaigns
You've probably noticed that for some time now Google has been recommending the integration of Firebase for managing mobile application installation campaigns on its network. In...
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Soft launch: our key tips to succeed in launching a mobile game (part 3)
In our previous two articles (part 1 and part 2), we talked about the key points to follow during a mobile game soft launch. In this...
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iOS 15: Custom Product Pages & Product Page Optimization
In December 2021, iOS 15 integrated 2 new functions that may help you to optimize the conversion of your page on the App Store. Custom Product Pages ■...
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Are creatives the new targeting in a post iOS 14 world?
The arrival of iOS 14 has limited ad targeting options: it means less data collected and the data is less accurate. So we need to find...
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eBuyClub: How do you adapt to the developments of a mobile app?
eBuyClub is a specialized cashback application that gives you cash back on your online and in-store purchases. New promotions and cashback offers are proposed every day....
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For the second consecutive year, Addict Mobile is an award winner at Les Mobiles d’Or event
For the second consecutive year, we are one of Les Mobiles D'or winners. This year, we presented our success case with Kard, in the “Acquisition Campaign...
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Snapchat: Our tips for managing your acquisition campaigns
With 306 million active daily users, Snapchat is one of the reference apps for advertisers. In order to continue to incite user interest, the platform is ceaselessly...
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Mobility apps, how do you generate that first much sought after purchase?
In recent years, the mobility-as-a-services offering has diversified considerably. Hybrid bikes, scooter and bike rental, price, journey and transport method comparison sites now sit alongside traditional...
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