Black Friday, Christmas, special operations: how do you come out on top for mobile acquisitions?
While 2021 has still been marked by the health crisis, Black Friday remains a period of sales and intensive consumption that is not to be missed...
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Blog
Why is creative content so important for your mobile acquisition campaigns?
In User Acquisition (UA) the quality, diversity and originality of creative content are key elements in the success of a mobile campaign.When it comes to performance,...
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Application Rebellion Pay: How to balance your acquisition strategy between volume and performance
Rebellion Pay is a Spanish neobank that lets users have a personal account as well as a Mastercard on their mobile in order to make payments...
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Mobile App marketing: what you shouldn’t miss out on this summer
UA sources, Market News, Expert Articles...
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Fintech & mobile advertising: more flexibility for greater performance?
Online banking, innovative financial solutions, apps to keep track of your accounts, etc. The fintech landscape has changed a lot in recent years. With the development...
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How to run successful install app campaigns on TikTok?
TikTok is the app that has outranked Facebook/Messenger and Instagram in the App global ranking (iOS + Android), becoming the number one most downloaded app in...
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Retargeting: Our key tips for effective campaigns
For an eligible user retargeting, users must have an installed app so that we could observe a period of inactivity. This period will be defined by...
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Sports coaching app, how we decreased Decathlon Coach App’s CPI by 30%
A free sports coaching app for everyone Decathlon Coach is a 100% free sports coaching app that offers training programs, performance tracking and statistics as well as...
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Dating Apps : How to lead successful User Acquisition campaigns
Leading User Acquisition campaigns for Dating Apps implies many different constraints and factors to take into account in order to make the campaigns as effective as...
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The new Google Tax : Addict Mobile’s solution
Since November 2020, Google decided to expand surchargers on digital services to advertisers in specific countries. This new Google Tax is already active for campaigns in the...
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