In times of lockdown, mobile user behaviors are changing. It is therefore interesting to ask yourself how this crisis is impacting mobile acquisition campaign indicators. This...
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CATEGORY: PRODUCTIVITY
Category VTC
CATEGORY: TRAVEL/GPS
In a world where an image is worth a thousand words, creatives are key elements in differentiating brands. Especially in the field of mobile acquisition. They...
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CATEGORY: DATING
194 billion. This is the number of applications downloaded in 2018 worldwide on Apple and Google stores. A figure that makes you almost dizzy and shows...
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CATEGORY: RETAIL
When it comes to application and acquisition strategy, the key market indicator is never far away: that is to say the CPI, or cost per installation....
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CATEGORIE : NETWORKING