Shopmium: an efficient mobile renewed campaign !
RENEWED COMMITMENT: DEFINITION
Example of a visual created for the UK market of Shopmium
The main objective of the renewed commitment campaign for Shopmium was to increase the conversion rate of the expense claims in the application. The major stake was to identify users with high potential conversion. Following the data analysis and the user behavior, Addict Mobile has managed to create an effective targeting, by identifying users who were active in the past (download, registration, couponing) but had not connected recently.
Advertising designed for other applications
Then, Addict Mobile created ads fitting its target by pointing out relevant discounts.
- Following the analysis, Addict Mobile successfully retargeted its campaigns on mobile and desktop inactive users
- +20 Visuals created during the re-engagement campaign, optimized in different sizes and formats (banners, MPA) through our own proprietary production technology.
- Addict Mobile generated more than 2600 reimbursing claims over a period of less than a month.
The renewed commitment of Shopmium’s audience, through the Addict Mobile campaign is a true success for Shopmium. Shopmium pursue its renewed commitment strategy by reengaging itself on the long run with Addict Mobile, while still developing its pure user-acquisition strategy.