Search Tab, Apple’s new ad spot in the App Store
In the middle of the implementation of its App Tracking Transparency, with the release of iOS 14.5 today, Apple deploys a brand new advertising spot this 4th of may.
Until now, only search campaigns allowed advertisers to see their ads on the store of the American company. So, what is the strategy? Bidding on the keywords to see your ads appear in the search results. Only 1 placement per keyword is available.
This new format, called Search Tab, will be displayed directly on the main page in the suggested apps without a need to tap a single search word and will therefore offer additional visibility to advertisers. At this moment we are only talking about one available slot and its purchase on a CPM basis.