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How to run successful install app campaigns on TikTok?

TikTok is the app that has outranked Facebook/Messenger and Instagram in the App global ranking (iOS + Android), becoming the number one most downloaded app in 2020.  This significant audience is now exploitable owing to the release of its own platform of campaign management since late...


The new Google Tax : Addict Mobile’s solution

Since November 2020, Google decided to expand surchargers on digital services to advertisers in specific countries.  This new Google Tax is already active for campaigns in the UK, Austria or Turkey since November 2020. It has been applied since May 2021 to two other European countries:...


iOS 14.5 : What we learned one month after its launch

Addict Mobile summarizes for you the important things to know about iOS 14.5 a month after its launch.    iOS 14.5 Adoption Rate:   - The evolution of the adoption rate is slower than expected.   - One month later, the adoption rate is 20% in France, 18% in US/UK and...


EURO 2020: How to prepare your app and acquisition campaigns

As this major event draws near, we wanted to share our experience of over 500 projects and give you the keys to a successful Euro 2020 campaign. We have learned strategic and creative lessons by working with players from the world of football such as...

New slot Search Tab

Search Tab, Apple’s new ad spot in the App Store

In the middle of the implementation of its App Tracking Transparency, with the release of iOS 14.5 today, Apple deploys a brand new advertising spot this 4th of may.   Until now, only search campaigns allowed advertisers to see their ads on the store of the American...


LALALAB. & Google Ads: from branding to performance

 LALALAB. is a photo printing app launched in 2012, allowing a simple and quick picture printing from a mobile phone. With more than 11 millions of download, LALALAB. is a key player in photo printing. Every year, Addict Mobile faces the challenge of competitivity and...

mobile app ecosysteme

The mobile app ecosystem is consolidating!

The latest major changes in the mobile app ecosystem (privacy, Apple's ATT Framework, maturity of advertisers.) are forcing players in the mobile ecosystem to offer the most complete service possible to cover the entire mobile marketing chain. Owning your first party data and therefore having your...