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iOS 15: Custom Product Pages & Product Page Optimization

In December 2021, iOS 15 integrated 2 new functions that may help you to optimize the conversion of your page on the App Store.    Custom Product Pages    ■ You can have up to 35 Custom Product Pages per application published on the App Store. These variations allow...

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Are creatives the new targeting in a post iOS 14 world?

The arrival of iOS 14 has limited ad targeting options: it means less data collected and the data is less accurate. So we need to find new alternatives to target users and make them more receptive to ads.  At Addict, we conducted tests on several of...

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eBuyClub: How do you adapt to the developments of a mobile app?

eBuyClub is a specialized cashback application that gives you cash back on your online and in-store purchases. New promotions and cashback offers are proposed every day. Addict Mobile has been assisting the brand since 2020 with the acquisition of new users for its app.   Challenge   eBuyClub is...

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Snapchat: Our tips for managing your acquisition campaigns

With 306 million active daily users, Snapchat is one of the reference apps for advertisers.   In order to continue to incite user interest, the platform is ceaselessly offering new and constantly changing functions, hence the importance of continually adapting to the different codes. Here are the...

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Streaming apps and advertising: Content to drive performance?

Definition   Whether audio or video, streaming has experienced strong growth in recent years, driven by the Covid-19 epidemic. From podcasts and series to music, the number of apps offering these services continues to grow.   Our expertise with apps like Majelan, Molotov, Fubo TV, Sybel, Deezer, Qobuz, France...

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How to run successful install app campaigns on TikTok?

TikTok is the app that has outranked Facebook/Messenger and Instagram in the App global ranking (iOS + Android), becoming the number one most downloaded app in 2020.  This significant audience is now exploitable owing to the release of its own platform of campaign management since late...

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The new Google Tax : Addict Mobile’s solution

Since November 2020, Google decided to expand surchargers on digital services to advertisers in specific countries.  This new Google Tax is already active for campaigns in the UK, Austria or Turkey since November 2020. It has been applied since May 2021 to two other European countries:...

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iOS 14.5 : What we learned one month after its launch

Addict Mobile summarizes for you the important things to know about iOS 14.5 a month after its launch.    iOS 14.5 Adoption Rate:   - The evolution of the adoption rate is slower than expected.   - One month later, the adoption rate is 20% in France, 18% in US/UK and...

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EURO 2020: How to prepare your app and acquisition campaigns

As this major event draws near, we wanted to share our experience of over 500 projects and give you the keys to a successful Euro 2020 campaign. We have learned strategic and creative lessons by working with players from the world of football such as...

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