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mobile app ecosysteme

The mobile app ecosystem is consolidating!

The latest major changes in the mobile industry (privacy, Apple's ATT Framework, maturity of advertisers.) are forcing players in the mobile ecosystem to offer the most complete service possible to cover the entire mobile marketing chain. Owning your first party data and therefore having your own...

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Addict Mobile was awarded during the event Les Mobiles d’Or

During the event Les Mobiles D’Or, we have been given the award for Mobile Acquisition. It rewards the success of the partnership between Addict Mobile and Intermarché for the management of the Intermarché app’s acquisition campaigns. To learn more, read this article!    Winner in the Mobile...

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cover en

As of March 31st, Pinterest will remove installation optimized campaigns

Pinterest, the leading inspirational platform in the US, UK, France and Germany, is making changes to mobile advertising and campaign optimization. Here are the 3 dates to remember.    What's changing on Pinterest? June 2020: Pinterest removes the possibility of application promotion with an installation target for new...

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Cover EN

How LinkedIn improved app install performance?

"Ads campaigns on LinkedIn can indeed be costly compared to other channels, but with Addict Mobile, it's especially profitable! " Nazih Mohamed, Azaoun, Digital Traffic Manager - Natixis Algeria    Banxy, Natixis Algeria's offer for individuals, is the first 100% mobile bank in Algeria. Addict Mobile ensure the...

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iOS 14: get ready

Apple's App Tracking Transparency enforcement is set to happen early-spring (late March/early April). Thus, it is urgent to review the advancement of the situation and prepare for the changes to come. All major networks and tracking tools are now ready which allow you to perform tests and anticipate this...

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app dating

Adjust’s Dating apps marketing guide 2021

If we take a look at the dating apps industry in 2020, we can see a large progression. As App Annie points out: Consumers spent over $3 billion in dating apps in 2020, up 15% YoY globally.Tinder remains on top, ranking #1 in the US...

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AppsFlyer’s Fraud Report: Fraud decreases by 30% year-over-year.

The Appsflyer 2020 report on app install fraud is out and notes a 30% decrease in fraudulent installations.Global Trends to take away : A 30% year-over-year decrease Installation fraud is still very present in the world with a different type of fraud depending on the...

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