Citygoo is the best short distance ride-sharing service. Their ambition at launch was too quickly become the leader of instant ride-sharing in 1 specific geo (Paris-France) by the end of 2015. Thanks to a successful geo-targeting acquisition campaign...
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Last month Google announced a revolution in the app market: applications are now available on your smartphone without having to download them. How is this possible? Applications can be streamed from Google's servers, and users can explore...
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Mobile users can discover an application through 4 different ways: thanks to word of mouth, an advertisement, a search by category (rankings) and a search by keyword. Since August 2015, Google offers advertisers the ability to...
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During the Christmas holidays, one in four purchases should be done on mobile according to e-marketing.fr. January continues to benefit from the high mobile traffic related to Christmas gift returns, late Gifts, sales, new users who just received a tablet or a smartphone...
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Despite the app market explosion, less than 0,01% of mobile apps will be considered as a financial success by 2017. We can say that an app is financially profitable when it generates enough revenues to cover development and maintenance costs. The perfect recipe to make your...
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Ma Reduc, application owned by RetailMeNot, is the first trusted community for sharing discounts and best deals. In only a few months of campaigns, Ma Reduc acquired +200,000 downloads...
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Blablacar already had a great presence on the Web, but they desired to reinforce their mobile presence by strongly developing the application users base. BlaBlaCar invested in both offline and online (desktop) marketing but found it difficult to generate high volume of new users for its mobile application because...
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The global mobile inventory includes diversity of mobile advertising formats including banners (static or animated), native advertising, full screen interstitials, rich media content and videos. How should you choose the best ad format to suit...
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Recent studies have found that mobile marketing fraud represents between 20% and 30% of the global mobile inventory, whose cost could amount up to $1 billion to advertisers this year. The mobile economy is still young and uncontrolled, leaving space for more dishonest individuals to...
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Why mobile targeting is so important? First of all, mobile targeting allows to avoid paying the display of an advertisement, the click or the download by a user who might not be interested. We can go further with targeting on mobile, since mobile is a personal device:...
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