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Addict Mobile - Big data - challenge for mobile application

Big Data: a challenge ahead for mobile applications

Companies collect more and more data. This mass of information is a goldmine for you, the marketers, as it gives info on the behaviors and habits of users. A precise analysis of your data will necessarily go through a DMP-type technology...

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Addict Mobile - Retail - mobile renewed campaign campagne de reengagement mobile

Shopmium: an efficient mobile renewed campaign !

The renewed commitment by advertising consist of displaying a specific commercial message to a user who has already shown interest through a download or an action in the application. Shopmium had excellent results for their renewed campaign...

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Addict Mobile - Social Media - facebook and mobile acquisition Facebook et acquisition mobile

Facebook & ROI : agency perspective !

Facebook is a major actor in mobile acquisition. It is a performant and beneficial tool in terms of accessible ROI. However, all the quality criteria are not revealed by it and being accompanied by an expert has lot of advantages...

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Addict Mobile - Gaming - mobile gaming market expansion marché du gaming

Mobile Gaming: a market worth $37 billion in 2016!

The mobile gaming industry is currently expanding rapidly. The incomes coming from mobile games should generate more than 50 billion dollars in 2019. This market expansion is due to the arrival of a new business model, the freemium...

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Addict Mobile - Event - retain users

July 7th : Summary of the round table conference

Last Thursday, July 7  Addict Mobile, App Annie and Acetone organized the evening event named "AAA". The main topic of this round table was focused on the issue "How to find and retain users in mobile marketing...

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Addict Mobile - Gaming - mobile acquisition campaigns campagnes d'acquisition mobile

MinoMonsters: from launch to success

MinoMonsters 2 is a mobile game that deploys 100+ monsters in battles, quests, and in versus mode. Last September, MinoMonsters 2 chose to launch its 2nd opus, in order to develop and consolidate its ...

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Addict Mobile - RH - Entreprise marketing mobile mobile marketing company

Grégoire Mercier interview

Grégoire Mercier, Founder and CEO of Addict Mobile has answered some of our questions. Here is a sum up of that interview...

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