What is Ad Fatigue and how to avoid it?
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Articles
Adjust’s Dating apps marketing guide 2021
If we take a look at the dating apps industry in 2020, we can see a large progression. As App Annie points out: Consumers spent over $3 billion in dating apps in 2020, up 15% YoY globally.Tinder remains on top, ranking #1 in the US...
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Mobile User Acquisition: Trends and Challenges of 2021
2020 was the year of the global health crisis, which further accelerated the growth of mobile phone use: more time spent on phones, more apps downloaded, more purchases made. This context pressed brands to go digital at all levels and strengthen their mobile presence. The launching...
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Soft Launch: our key tips to succeed in launching a mobile game (part 1)
A game’s soft launch is full of excitement and tension and is always eagerly awaited by the production teams. After months, even years of work, the result of their labor has finally reached the beta testers. They provide the first indications of the game’s attractiveness,...
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