Adapting your visuals to the specificities of mobile, both in terms of content and sizes can help improve up to + 500% the profitability of your campaign. One may think creating mobile advertising visuals is easy when you already master them for desktop. However, mobile has two...
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Analysts predict that mobile ad revenues will blow past desktop ad spending as soon as 2016. However, the mobile marketing market is not as concentrated and mature as the desktop one: new technical solutions and new partners appear every...
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For years, launching user acquisition campaigns meant acquiring downloads and reaching a high position in the App Store rankings, no matter where the traffic came from, no matter the ROI, no matter the quality. Thanks to tracking tools, we can now track precisely where a...
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