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Adjust’s Dating apps marketing guide 2021

If we take a look at the dating apps industry in 2020, we can see a large progression. As App Annie points out: Consumers spent over $3 billion in dating apps in 2020, up 15% YoY globally.Tinder remains on top, ranking #1 in the US...

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Mobile User Acquisition: Trends and Challenges of 2021

2020 was the year of the global health crisis, which further accelerated the growth of mobile phone use: more time spent on phones, more apps downloaded, more purchases made. This context pressed brands to go digital at all levels and strengthen their mobile presence.   The launching...

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