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How to run successful install app campaigns on TikTok?

TikTok is the app that has outranked Facebook/Messenger and Instagram in the App global ranking (iOS + Android), becoming the number one most downloaded app in 2020.  This significant audience is now exploitable owing to the release of its own platform of campaign management since late...


Retargeting: Our key tips for effective campaigns

  For an eligible user retargeting, users must have an installed app so that we could observe a period of inactivity. This period will be defined by a window of inactivity set differently according to each tracking tool. On Adjust it is set to 7 days...


Dating Apps : How to lead successful User Acquisition campaigns

  Leading User Acquisition campaigns for Dating Apps implies many different constraints and factors to take into account in order to make the campaigns as effective as possible. In this video, we have brought together the most important advices to apply when setting up your user...


The new Google Tax : Addict Mobile’s solution

Since November 2020, Google decided to expand surchargers on digital services to advertisers in specific countries.  This new Google Tax is already active for campaigns in the UK, Austria or Turkey since November 2020. It has been applied since May 2021 to two other European countries:...


iOS 14.5 : What we learned one month after its launch

Addict Mobile summarizes for you the important things to know about iOS 14.5 a month after its launch.    iOS 14.5 Adoption Rate:   - The evolution of the adoption rate is slower than expected.   - One month later, the adoption rate is 20% in France, 18% in US/UK and...


EURO 2020: How to prepare your app and acquisition campaigns

As this major event draws near, we wanted to share our experience of over 500 projects and give you the keys to a successful Euro 2020 campaign. We have learned strategic and creative lessons by working with players from the world of football such as...

New slot Search Tab

Search Tab, Apple’s new ad spot in the App Store

In the middle of the implementation of its App Tracking Transparency, with the release of iOS 14.5 today, Apple deploys a brand new advertising spot this 4th of may.   Until now, only search campaigns allowed advertisers to see their ads on the store of the American...