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Addict Mobile - Strategy - perspectives mobile applications perspectives applications mobiles

Google and the future of applications

Last month Google announced a revolution in the app market: applications are now available on your smartphone without having to download them. How is this possible? Applications can be streamed from Google's servers, and users can explore...

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Addict Mobile - Strategy - mobile marketing opportunities opportunité annonceurs mobiles

Google Search, a new opportunity for mobile advertisers

Mobile users can discover an application through 4 different ways: thanks to word of mouth, an advertisement, a search by category (rankings) and a search by keyword. Since August 2015, Google offers advertisers the ability to...

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Addict Mobile - Strategy - mobile marketing budget january budget marketing mobile

Why should you spend your marketing budget in January?

During the Christmas holidays, one in four purchases should be done on mobile according to e-marketing.fr. January continues to benefit from the high mobile traffic related to Christmas gift returns, late Gifts, sales, new users who just received a tablet or a smartphone...

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Addict Mobile - Strategy - successful mobile marketing application mobile rentable

What is the secret recipe of financial success for a mobile app?

Despite the app market explosion, less than 0,01% of mobile apps will be considered as a financial success by 2017. We can say that an app is financially profitable when it generates enough revenues to cover development and maintenance costs. The perfect recipe to make your...

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Addict Mobile - Travel -travel app mobile campaigns Marketing mobile application voyage

BlaBlaCar Success Story

Blablacar already had a great presence on the Web, but they desired to reinforce their mobile presence by strongly developing the application users base. BlaBlaCar invested in both offline and online (desktop) marketing but found it difficult to generate high volume of new users for its mobile application because...

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Addict Mobile - Strategy - mobile targeting cibler sa publicité mobile

How effectively target your mobile audience?

Why mobile targeting is so important? First of all, mobile targeting allows to avoid paying the display of an advertisement, the click or the download by a user who might not be interested. We can go further with targeting on mobile, since mobile is a personal device:...

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