Since November 2020, Google decided to expand surchargers on digital services to advertisers in specific countries. This new Google Tax is already active for campaigns in the UK, Austria or Turkey since November 2020. It has been applied since May 2021 to two other European countries:...
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Addict Mobile summarizes for you the important things to know about iOS 14.5 a month after its launch. iOS 14.5 Adoption Rate: - The evolution of the adoption rate is slower than expected. - One month later, the adoption rate is 20% in France, 18% in US/UK and...
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As this major event draws near, we wanted to share our experience of over 500 projects and give you the keys to a successful Euro 2020 campaign. We have learned strategic and creative lessons by working with players from the world of football such as...
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Did you know that 15% of your User Acquisition campaigns spends are poorly allocated and impact profitability? To fix this and improve the performance, we have developed a campaign monitoring tool. It’s complicated to be day and night on the lookout for the slightest variation in...
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In the middle of the implementation of its App Tracking Transparency, with the release of iOS 14.5 today, Apple deploys a brand new advertising spot this 4th of may. Until now, only search campaigns allowed advertisers to see their ads on the store of the American...
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The latest major changes in the mobile app ecosystem (privacy, Apple's ATT Framework, maturity of advertisers.) are forcing players in the mobile ecosystem to offer the most complete service possible to cover the entire mobile marketing chain. Owning your first party data and therefore having your...
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During the event Les Mobiles D’Or, we have been given the award for Mobile Acquisition. It rewards the success of the partnership between Addict Mobile and Intermarché for the management of the Intermarché app’s acquisition campaigns. To learn more, read this article! Winner in the Mobile...
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In our first article we explained the importance of the soft launch for launching mobile games: identifying objectives and KPIs to track, determining a budget and time-line and, finally, developing ASO strategies to maximize conversion rates for your game. This second article focuses on which countries...
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Pinterest, the leading inspirational platform in the US, UK, France and Germany, is making changes to mobile advertising and campaign optimization. Here are the 3 dates to remember. What's changing on Pinterest? June 2020: Pinterest removes the possibility of application promotion with an installation target for new...
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Apple's App Tracking Transparency enforcement is set to happen early-spring (late March/early April). Thus, it is urgent to review the advancement of the situation and prepare for the changes to come. All major networks and tracking tools are now ready which allow you to perform tests and anticipate this...
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