Store pages are the entry point for all your app users. Every user will see the page, so it has to be clear and attractive. It also has to stand out from the millions of apps available on stores. What is ASO and what are the challenges? ASO...
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As we explained to you last year, you should not miss the time in 2021 when CPMs are the lowest of the year. This "sweet spot" for acquisition begins on December 25 and marks the end of one of the busiest periods of the year...
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Six months ago, Apple imposed App Tracking Transparancy on all application publishers. A revolution in mobile advertising. As it is a new way of tracking users, with an option for restricted targeting on iOS, many advertisers were scared off without really knowing where to start. After...
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While 2021 has still been marked by the health crisis, Black Friday remains a period of sales and intensive consumption that is not to be missed by cell phone publishers, as it is the preferential channel for enda of year purchases. In this case, we are...
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In User Acquisition (UA) the quality, diversity and originality of creative content are key elements in the success of a mobile campaign.When it comes to performance, creative content that gets results can improve performance ratios, notably CPI, CPA and ROI, but also and above all...
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UA sources, Market News, Expert Articles...
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Online banking, innovative financial solutions, apps to keep track of your accounts, etc. The fintech landscape has changed a lot in recent years. With the development of cell phones, the financial sector can now reach a new generation of users who are looking for flexibility...
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TikTok is the app that has outranked Facebook/Messenger and Instagram in the App global ranking (iOS + Android), becoming the number one most downloaded app in 2020. This significant audience is now exploitable owing to the release of its own platform of campaign management since late...
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For an eligible user retargeting, users must have an installed app so that we could observe a period of inactivity. This period will be defined by a window of inactivity set differently according to each tracking tool. On Adjust it is set to 7 days...
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Leading User Acquisition campaigns for Dating Apps implies many different constraints and factors to take into account in order to make the campaigns as effective as possible. In this video, we have brought together the most important advices to apply when setting up your user...
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