Facebook is a major actor in mobile acquisition. It is a performant and beneficial tool in terms of accessible ROI. However, all the quality criteria are not revealed by it and being accompanied by an expert has lot of advantages...
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The mobile gaming industry is currently expanding rapidly. The incomes coming from mobile games should generate more than 50 billion dollars in 2019. This market expansion is due to the arrival of a new business model, the freemium...
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Last Thursday, July 7 Addict Mobile, App Annie and Acetone organized the evening event named "AAA". The main topic of this round table was focused on the issue "How to find and retain users in mobile marketing...
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If you started reading this paper, you might already be familiar with ASO – App Store Optimization. You must also know that taking care of your description, keywords and icon will allow you to maximise your...
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Mediapart is a french news and opinion site. After revamping its app on iOS and creating an Android app, Mediapart chose Addict Mobile in order to build a quality audience for its app. Thanks to the expertise of Addict Mobile, within only two months, Mediapart...
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In mobile marketing, seasonality matters: it determines a large part of your budget share-out. Therefore, controling it can increase significantly your sales ! In that purpose, you’ll have to adapt and offer a new...
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MinoMonsters 2 is a mobile game that deploys 100+ monsters in battles, quests, and in versus mode. Last September, MinoMonsters 2 chose to launch its 2nd opus, in order to develop and consolidate its ...
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Grégoire Mercier, Founder and CEO of Addict Mobile has answered some of our questions. Here is a sum up of that interview...
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For nearly 10 years now, we’ve been hearing everywhere « This year is the Year of Mobile ». Actually, this is true. But will it be the same in the future? What will mobile Marketing look like in the next 10 years? Here’s a sum up of ...
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The mobile advertising market is complex and highly competitive, especially due to the multiple sources of acquisition. There are, fortunately, tools and services that can lead you in optimizing your campaigns and that help you in driving profitability...
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