The APP ID Snapchat, dynamic audiences for better performance
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Articles
Soft Launch: our key tips to succeed in launching a mobile game (part 1)
A game’s soft launch is full of excitement and tension and is always eagerly awaited by the production teams. After months, even years of work, the result of their labor has finally reached the beta testers. They provide the first indications of the game’s attractiveness,...
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Apple limited the IDFA: a change that will push the app advertising sector forward
At their latest “Developer Conference”, the WWDC 2020, Apple announced the launch of their new operating system: iOS 14. This announcement was accompanied by another announcement regarding the deprecation of their IDFA. News that justifiably worries the whole mobile advertising industry. But the first days of turmoil,...
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Mobile Acquisition Sources: 8 Trends to Follow for Your App
In a constantly changing sector, where mobile advertisers seek to measure and generate profitability, performance user acquisition no longer has to prove itself. What are the new sources in acquisition? How to foresee the next evolutions? Find in this article the 8 trends noticed by Addict...
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Covid-19: what impact on my mobile acquisition campaigns? (Update to March 30 at the bottom of the page)
In times of lockdown, mobile user behaviors are changing. It is therefore interesting to ask yourself how this crisis is impacting mobile acquisition campaign indicators. This article aims at offering you some elements of response through the analysis of the Facebook environment. Addict Mobile works with...
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Key advice to create killer visuals to optimize your acquisition campaigns
In a world where an image is worth a thousand words, creatives are key elements in differentiating brands. Especially in the field of mobile acquisition. They are actually the entry point for marketing campaigns: they encourage people to download an application or visit a website. While...
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App Store Optimization (ASO): do not ignore the importance of your app store pages
194 billion. This is the number of applications downloaded in 2018 worldwide on Apple and Google stores. A figure that makes you almost dizzy and shows how crucial it has become for any publisher to gain visibility so that their application can be downloaded and...
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CPI: The criteria that impact its value – Emphasis on the correlation between CPM and broadcasting country –
When it comes to application and acquisition strategy, the key market indicator is never far away: that is to say the CPI, or cost per installation. In this article, we explain the parameters that influence its final value in order to provide some context to...
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