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Pinterest

Pinterest will remove installation optimized campaigns as of March 31st

Pinterest, the leading inspirational platform in the US, UK, France and Germany, is making changes to mobile advertising and campaign optimization. Here are the 3 dates to remember.    What's changing on Pinterest? June 2020: Pinterest removes the possibility of application promotion with an installation target for new...

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iOS 14: get ready

Apple's App Tracking Transparency enforcement is set to happen early-spring (late March/early April). Thus, it is urgent to review the advancement of the situation and prepare for the changes to come. All major networks and tracking tools are now ready which allow you to perform tests and anticipate this...

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app dating

Adjust’s Dating apps marketing guide 2021

If we take a look at the dating apps industry in 2020, we can see a large progression. As App Annie points out: Consumers spent over $3 billion in dating apps in 2020, up 15% YoY globally.Tinder remains on top, ranking #1 in the US...

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Mobile User Acquisition: Trends and Challenges of 2021

2020 was the year of the global health crisis, which further accelerated the growth of mobile phone use: more time spent on phones, more apps downloaded, more purchases made. This context pressed brands to go digital at all levels and strengthen their mobile presence.   The launching...

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AppsFlyer’s Fraud Report: Fraud decreases by 30% year-over-year.

The Appsflyer 2020 report on app install fraud is out and notes a 30% decrease in fraudulent installations.Global Trends to take away : A 30% year-over-year decrease Installation fraud is still very present in the world with a different type of fraud depending on the...

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