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ASO: don’t underestimate the importance of your store pages

Store pages are the entry point for all your app users. Every user will see the page, so it has to be clear and attractive. It also has to stand out from the millions of apps available on stores.    What is ASO and what are the challenges?    ASO...


How to run successful install app campaigns on TikTok?

TikTok is the app that has outranked Facebook/Messenger and Instagram in the App global ranking (iOS + Android), becoming the number one most downloaded app in 2020.  This significant audience is now exploitable owing to the release of its own platform of campaign management since late...


Retargeting: Our key tips for effective campaigns

  For an eligible user retargeting, users must have an installed app so that we could observe a period of inactivity. This period will be defined by a window of inactivity set differently according to each tracking tool. On Adjust it is set to 7 days...


Dating Apps : How to lead successful User Acquisition campaigns

  Leading User Acquisition campaigns for Dating Apps implies many different constraints and factors to take into account in order to make the campaigns as effective as possible. In this video, we have brought together the most important advices to apply when setting up your user...