With this new technology, we addresse one of the major challenges in user acquisition: continuously updating creative assets to avoid the phenomenon of Ad Fatigue. This tool can be used to automatically create variations of all the elements that make up a video: format, language,... +
Whether audio or video, streaming has experienced strong growth in recent years, driven by the Covid-19 epidemic. From podcasts and series to music, the number of apps offering these services continues to grow.
Our expertise with apps like Majelan, Molotov, Fubo TV, Sybel, Deezer, Qobuz, France... +
The app economy has grown steadily in 2021. According to App Annie, user spending on app stores reached a total of $ 135 billion globally in 2021.
Without a doubt, the big topic this year has been the attribution change on iOS. Advertisers have had to... +
The “sweet spot”
In the last two years, the cost of disseminating mobile advertisements reduced by almost 50% between December 24 and January 1: -49% in 2019 and -48% in 2020. The main reasons for this change?
- The drop in competition linked to the Christmas period;
There's no doubt that the User Acquisition (UA) team you've built up over time are some of the best professionals in this field. Without exception, they are all passionate and experienced experts who can deliver even better results day after day. In addition, you have... +
Store pages are the entry point for all your app users. Every user will see the page, so it has to be clear and attractive.
It also has to stand out from the millions of apps available on stores.
What is ASO and what are the challenges?
As we explained to you last year, you should not miss the time in 2021 when CPMs are the lowest of the year. This "sweet spot" for acquisition begins on December 25 and marks the end of one of the busiest periods of the year... +
Six months ago, Apple imposed App Tracking Transparancy on all application publishers. A revolution in mobile advertising. As it is a new way of tracking users, with an option for restricted targeting on iOS, many advertisers were scared off without really knowing where to start.
While 2021 has still been marked by the health crisis, Black Friday remains a period of sales and intensive consumption that is not to be missed by cell phone publishers, as it is the preferential channel for enda of year purchases.
In this case, we are... +
In User Acquisition (UA) the quality, diversity and originality of creative content are key elements in the success of a mobile campaign.When it comes to performance, creative content that gets results can improve performance ratios, notably CPI, CPA and ROI, but also and above all... +