China and the mobile gaming industry
Back from Beijing GMGC, Grégoire Mercier, CEO and co founder of Addict Mobile gives us his feedback on the mobile gaming industry in China....
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Articles
Think, Build and Launch your Mobile Game Worldwide
Successfully launching your mobile game worldwide might be a thrilling but complex process. You need to consider many parameters even before starting to develop your game. Grégoire Mercier, CEO and co founder of Addict Mobile gives us his feedback on years of promoting mobile games overseas...
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Big Data: a challenge ahead for mobile applications
Companies collect more and more data. This mass of information is a goldmine for you, the marketers, as it gives info on the behaviors and habits of users. A precise analysis of your data will necessarily go through a DMP-type technology...
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Shopmium: an efficient mobile renewed campaign !
The renewed commitment by advertising consist of displaying a specific commercial message to a user who has already shown interest through a download or an action in the application. Shopmium had excellent results for their renewed campaign...
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Facebook & ROI : agency perspective !
Facebook is a major actor in mobile acquisition. It is a performant and beneficial tool in terms of accessible ROI. However, all the quality criteria are not revealed by it and being accompanied by an expert has lot of advantages...
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Mobile Gaming: a market worth $37 billion in 2016!
The mobile gaming industry is currently expanding rapidly. The incomes coming from mobile games should generate more than 50 billion dollars in 2019. This market expansion is due to the arrival of a new business model, the freemium...
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July 7th : Summary of the round table conference
Last Thursday, July 7 Addict Mobile, App Annie and Acetone organized the evening event named "AAA". The main topic of this round table was focused on the issue "How to find and retain users in mobile marketing...
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ASO: Do’s and Don’ts for your marketing contents
If you started reading this paper, you might already be familiar with ASO – App Store Optimization. You must also know that taking care of your description, keywords and icon will allow you to maximise your...
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Mediapart: launch and reactivation made a success thanks to Addict Mobile!
Mediapart is a french news and opinion site. After revamping its app on iOS and creating an Android app, Mediapart chose Addict Mobile in order to build a quality audience for its app. Thanks to the expertise of Addict Mobile, within only two months, Mediapart...
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Marketing Mobile & Seasonality: How to adapt your marketing campaigns ?
In mobile marketing, seasonality matters: it determines a large part of your budget share-out. Therefore, controling it can increase significantly your sales ! In that purpose, you’ll have to adapt and offer a new...
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