Best App Acquisition Campaigns EMEA 2020. Silver winner!
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Articles
Soft Launch: our key tips to succeed in launching a mobile game (part 1)
A game’s soft launch is full of excitement and tension and is always eagerly awaited by the production teams. After months, even years of work, the result of their labor has finally reached the beta testers. They provide the first indications of the game’s attractiveness,...
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Apple limited the IDFA: a change that will push the app advertising sector forward
At their latest “Developer Conference”, the WWDC 2020, Apple announced the launch of their new operating system: iOS 14. This announcement was accompanied by another announcement regarding the deprecation of their IDFA. News that justifiably worries the whole mobile advertising industry. But the first days of turmoil,...
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Mobile Acquisition Sources: 8 Trends to Follow for Your App
In a constantly changing sector, where mobile advertisers seek to measure and generate profitability, performance user acquisition no longer has to prove itself. What are the new sources in acquisition? How to foresee the next evolutions? Find in this article the 8 trends noticed by Addict...
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