You've probably noticed that for some time now Google has been recommending the integration of Firebase for managing mobile application installation campaigns on its network. In this article, we'll explain why Firebase has become essential, how it will improve your campaign results, and how to...
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In our previous two articles (part 1 and part 2), we talked about the key points to follow during a mobile game soft launch. In this third and final part, we will go into detail, analyzing all the KPIs, their corresponding action plan and the...
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In December 2021, iOS 15 integrated 2 new functions that may help you to optimize the conversion of your page on the App Store. Custom Product Pages ■ You can have up to 35 Custom Product Pages per application published on the App Store. These variations allow...
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The arrival of iOS 14 has limited ad targeting options: it means less data collected and the data is less accurate. So we need to find new alternatives to target users and make them more receptive to ads. At Addict, we conducted tests on several of...
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eBuyClub is a specialized cashback application that gives you cash back on your online and in-store purchases. New promotions and cashback offers are proposed every day. Addict Mobile has been assisting the brand since 2020 with the acquisition of new users for its app. Challenge eBuyClub is...
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For the second consecutive year, we are one of Les Mobiles D'or winners. This year, we presented our success case with Kard, in the “Acquisition Campaign for an App” category. For more details, read this article! Winner in the “Mobile Acquisition Campaigns” category We are proud to...
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In recent years, the mobility-as-a-services offering has diversified considerably. Hybrid bikes, scooter and bike rental, price, journey and transport method comparison sites now sit alongside traditional GPS and car rental apps. Advertisers invest heavily in recruiting new users for their apps and embedding their service...
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With this new technology, we addresse one of the major challenges in user acquisition: continuously updating creative assets to avoid the phenomenon of Ad Fatigue. This tool can be used to automatically create variations of all the elements that make up a video: format, language,...
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Definition Whether audio or video, streaming has experienced strong growth in recent years, driven by the Covid-19 epidemic. From podcasts and series to music, the number of apps offering these services continues to grow. Our expertise with apps like Majelan, Molotov, Fubo TV, Sybel, Deezer, Qobuz, France...
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The app economy has grown steadily in 2021. According to App Annie, user spending on app stores reached a total of $ 135 billion globally in 2021. Without a doubt, the big topic this year has been the attribution change on iOS. Advertisers have had to...
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