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iOS 15: Custom Product Pages & Product Page Optimization

In December 2021, iOS 15 integrated 2 new functions that may help you to optimize the conversion of your page on the App Store.    Custom Product Pages    ■ You can have up to 35 Custom Product Pages per application published on the App Store. These variations allow...

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Are creatives the new targeting in a post iOS 14 world?

The arrival of iOS 14 has limited ad targeting options: it means less data collected and the data is less accurate. So we need to find new alternatives to target users and make them more receptive to ads.  At Addict, we conducted tests on several of...

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eBuyClub: How do you adapt to the developments of a mobile app?

eBuyClub is a specialized cashback application that gives you cash back on your online and in-store purchases. New promotions and cashback offers are proposed every day. Addict Mobile has been assisting the brand since 2020 with the acquisition of new users for its app.   Challenge   eBuyClub is...

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Mobility apps, how do you generate that first much sought after purchase?

In recent years, the mobility-as-a-services offering has diversified considerably. Hybrid bikes, scooter and bike rental, price, journey and transport method comparison sites now sit alongside traditional GPS and car rental apps. Advertisers invest heavily in recruiting new users for their apps and embedding their service...

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Streaming apps and advertising: Content to drive performance?

Definition   Whether audio or video, streaming has experienced strong growth in recent years, driven by the Covid-19 epidemic. From podcasts and series to music, the number of apps offering these services continues to grow.   Our expertise with apps like Majelan, Molotov, Fubo TV, Sybel, Deezer, Qobuz, France...

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Key points in User Acquisition for 2022

The app economy has grown steadily in 2021. According to App Annie, user spending on app stores reached a total of $ 135 billion globally in 2021.    Without a doubt, the big topic this year has been the attribution change on iOS. Advertisers have had to...

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How to adapt your acquisition investments after December 25?

The “sweet spot”    In the last two years, the cost of disseminating mobile advertisements reduced by almost 50% between December 24 and January 1: -49% in 2019 and -48% in 2020. The main reasons for this change?    - The drop in competition linked to the Christmas period;   -...

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