194 billion. This is the number of applications downloaded in 2018 worldwide on Apple and Google stores. A figure that makes you almost dizzy and shows how crucial it has become for any publisher to gain visibility so that their application can be downloaded and used. A question then arises: how to rise in the [...]
When it comes to application and acquisition strategy, the key market indicator is never far away: that is to say the CPI, or cost per installation. In this article, we explain the parameters that influence its final value in order to provide some context to the observed market data. CPI: the market benchmark For the [...]
The use of Ad-Networks in performance-based acquisition is widespread and is of great interest in any strategy to win new mobile users. Traffic purchase at a fixed Cost Per Install (CPI), which limits the risk of an explosion in acquisition costs. And when the acquisition costs are managed, the profitability is also controlled. Ability to [...]
Back from Beijing GMGC, Grégoire Mercier, CEO and co founder of Addict Mobile gives us his feedback on the mobile gaming industry in China.
Successfully launching your mobile game worldwide might be a thrilling but complex process. You need to consider many parameters even before starting to develop your game. Grégoire Mercier, CEO and co founder of Addict Mobile gives us his feedback on years of promoting mobile games overseas and share a few tips.
Companies collect more and more data. This mass of information is a goldmine for you, the marketers, as it gives info on the behaviors and habits of users. A precise analysis of your data will necessarily go through a DMP-type technology...
The renewed commitment by advertising consist of displaying a specific commercial message to a user who has already shown interest through a download or an action in the application. Shopmium had excellent results for their renewed campaign...
Facebook is a major actor in mobile acquisition. It is a performant and beneficial tool in terms of accessible ROI. However, all the quality criteria are not revealed by it and being accompanied by an expert has lot of advantages...
The mobile gaming industry is currently expanding rapidly. The incomes coming from mobile games should generate more than 50 billion dollars in 2019. This market expansion is due to the arrival of a new business model, the freemium...
Last Thursday, July 7 Addict Mobile, App Annie and Acetone organized the evening event named "AAA". The main topic of this round table was focused on the issue "How to find and retain users in mobile marketing...