Pinterest, the leading inspirational platform in the US, UK, France and Germany, is making changes to mobile advertising and campaign optimization. Here are the 3 dates to remember. What's changing on Pinterest? June 2020: Pinterest removes the possibility of application promotion with an installation target for new...
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Apple's App Tracking Transparency enforcement is set to happen early-spring (late March/early April). Thus, it is urgent to review the advancement of the situation and prepare for the changes to come. All major networks and tracking tools are now ready which allow you to perform tests and anticipate this...
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Creative Fatigue or Ad Fatigue is when the performance of an ad declines because users have seen it too often. This phenomenon has a direct impact on the performance of campaigns, so it is essential to avoid it. What are the factors of creative fatigue? Audience size is too...
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If we take a look at the dating apps industry in 2020, we can see a large progression. As App Annie points out: Consumers spent over $3 billion in dating apps in 2020, up 15% YoY globally.Tinder remains on top, ranking #1 in the US...
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2020 was the year of the global health crisis, which further accelerated the growth of mobile phone use: more time spent on phones, more apps downloaded, more purchases made. This context pressed brands to go digital at all levels and strengthen their mobile presence. The launching...
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The Appsflyer 2020 report on app install fraud is out and notes a 30% decrease in fraudulent installations.Global Trends to take away : A 30% year-over-year decrease Installation fraud is still very present in the world with a different type of fraud depending on the...
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