A game’s soft launch is full of excitement and tension and is always eagerly awaited by the production teams. After months, even years of work, the result of their labor has finally reached the beta testers. They provide the first indications of the game’s attractiveness,...
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At their latest “Developer Conference”, the WWDC 2020, Apple announced the launch of their new operating system: iOS 14. This announcement was accompanied by another announcement regarding the deprecation of their IDFA. News that justifiably worries the whole mobile advertising industry. But the first days of turmoil,...
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In a constantly changing sector, where mobile advertisers seek to measure and generate profitability, performance user acquisition no longer has to prove itself. What are the new sources in acquisition? How to foresee the next evolutions? Find in this article the 8 trends noticed by Addict...
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In times of lockdown, mobile user behaviors are changing. It is therefore interesting to ask yourself how this crisis is impacting mobile acquisition campaign indicators. This article aims at offering you some elements of response through the analysis of the Facebook environment. Addict Mobile works with...
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In a world where an image is worth a thousand words, creatives are key elements in differentiating brands. Especially in the field of mobile acquisition. They are actually the entry point for marketing campaigns: they encourage people to download an application or visit a website. While...
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194 billion. This is the number of applications downloaded in 2018 worldwide on Apple and Google stores. A figure that makes you almost dizzy and shows how crucial it has become for any publisher to gain visibility so that their application can be downloaded and...
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When it comes to application and acquisition strategy, the key market indicator is never far away: that is to say the CPI, or cost per installation. In this article, we explain the parameters that influence its final value in order to provide some context to...
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The use of Ad-Networks in performance-based acquisition is widespread and is of great interest in any strategy to win new mobile users.Traffic purchase at a fixed Cost Per Install (CPI), which limits the risk of an explosion in acquisition costs. And when the acquisition...
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Back from Beijing GMGC, Grégoire Mercier, CEO and co founder of Addict Mobile gives us his feedback on the mobile gaming industry in China....
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Successfully launching your mobile game worldwide might be a thrilling but complex process. You need to consider many parameters even before starting to develop your game. Grégoire Mercier, CEO and co founder of Addict Mobile gives us his feedback on years of promoting mobile games overseas...
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