According to the State of Mobile report from App Annie, in 2022, TikTok was again confirmed one of biggest growing application in terms of user engagement. Here are our best practices for managing your campaigns on TikTok. Creative tips - Always give preference to content with an organic...
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Dating apps need acquisition to support their growth, revenue, and number of active users. Nevertheless, they are subject to constraints that are specific to this vertical. Choosing a strategy Before launching your campaigns, you need to think about the overall strategy for your app and your objectives: -...
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A few months ago, we discussed the importance of creative in your mobile acquisition campaigns and how to find creative that works and positively impacts your performance. How do you achieve this goal? Here are our creative best practices: Personalize the message according to the various...
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You've probably noticed that for some time now Google has been recommending the integration of Firebase for managing mobile application installation campaigns on its network. In this article, we'll explain why Firebase has become essential, how it will improve your campaign results, and how to...
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In our previous two articles (part 1 and part 2), we talked about the key points to follow during a mobile game soft launch. In this third and final part, we will go into detail, analyzing all the KPIs, their corresponding action plan and the...
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In December 2021, iOS 15 integrated 2 new functions that may help you to optimize the conversion of your page on the App Store. Custom Product Pages ■ You can have up to 35 Custom Product Pages per application published on the App Store. These variations allow...
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The arrival of iOS 14 has limited ad targeting options: it means less data collected and the data is less accurate. So we need to find new alternatives to target users and make them more receptive to ads. At Addict, we conducted tests on several of...
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eBuyClub is a specialized cashback application that gives you cash back on your online and in-store purchases. New promotions and cashback offers are proposed every day. Addict Mobile has been assisting the brand since 2020 with the acquisition of new users for its app. Challenge eBuyClub is...
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For the second consecutive year, we are one of Les Mobiles D'or winners. This year, we presented our success case with Kard, in the “Acquisition Campaign for an App” category. For more details, read this article! Winner in the “Mobile Acquisition Campaigns” category We are proud to...
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In recent years, the mobility-as-a-services offering has diversified considerably. Hybrid bikes, scooter and bike rental, price, journey and transport method comparison sites now sit alongside traditional GPS and car rental apps. Advertisers invest heavily in recruiting new users for their apps and embedding their service...
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