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Mobile Acquisition Sources: 8 Trends to Follow for Your App

In a constantly changing sector, where mobile advertisers seek to measure and generate profitability, performance user acquisition no longer has to prove itself. What are the new sources in acquisition? How to foresee the next evolutions? Find in this article the 8 trends noticed by Addict...

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Addict Mobile - launch Mobile Game Worldwide - Chinese enthusiast

Think, Build and Launch your Mobile Game Worldwide

Successfully launching your mobile game worldwide might be a thrilling but complex process. You need to consider many parameters even before starting to develop your game. Grégoire Mercier, CEO and co founder of Addict Mobile gives us his feedback on years of promoting mobile games overseas...

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Addict Mobile - Big data - challenge for mobile application

Big Data: a challenge ahead for mobile applications

Companies collect more and more data. This mass of information is a goldmine for you, the marketers, as it gives info on the behaviors and habits of users. A precise analysis of your data will necessarily go through a DMP-type technology...

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Addict Mobile - Retail - mobile renewed campaign campagne de reengagement mobile

Shopmium: an efficient mobile renewed campaign !

The renewed commitment by advertising consist of displaying a specific commercial message to a user who has already shown interest through a download or an action in the application. Shopmium had excellent results for their renewed campaign...

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