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App Store Optimization (ASO) : do not ignore the importance of your app store pages

194 billion. This is the number of applications downloaded in 2018 worldwide on Apple and Google stores. A figure that makes you almost dizzy and shows how crucial it has become for any publisher to gain visibility so that their application can be downloaded and used. A question then arises: how to rise in the [...]

By |2019-07-10T14:45:31+02:00July 9th, 2019|English Articles, Post|0 Comments

CPI: The criteria that impact its value – Emphasis on the correlation between CPM and broadcasting country –

When it comes to application and acquisition strategy, the key market indicator is never far away: that is to say the CPI, or cost per installation. In this article, we explain the parameters that influence its final value in order to provide some context to the observed market data. CPI: the market benchmark For the [...]

By |2019-07-09T13:17:53+02:00June 28th, 2019|English Articles|0 Comments

App install : Beware of the overly good advertising performances on Ad-Networks

The use of Ad-Networks in performance-based acquisition is widespread and is of great interest in any strategy to win new mobile users. Traffic purchase at a fixed Cost Per Install (CPI), which limits the risk of an explosion in acquisition costs. And when the acquisition costs are managed, the profitability is also controlled. Ability to [...]

By |2019-07-09T13:15:36+02:00May 7th, 2019|English Articles|0 Comments
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