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Artículos

ASO: Do’s and Don’ts for your marketing contents

If you started reading this paper, you might already be familiar with ASO – App Store Optimization. You must also know that taking care of your description, keywords and icon will allow you to maximise your...

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July 7th : Summary of the round table conference

Last Thursday, July 7  Addict Mobile, App Annie and Acetone organized the evening event named "AAA". The main topic of this round table was focused on the issue "How to find and retain users in mobile marketing...

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How to get 180,000 qualified users

Prisma Media is #1 french media group on the print and digital. During over a year, Addict Mobile has supported Prisma Media in expanding its audience on their key apps (Télé-Loisirs, Voici, Gala, etc). Thanks to our expertise, the portofolio of applications gained +180,000...

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MinoMonsters: from launch to success

MinoMonsters 2 is a mobile game that deploys 100+ monsters in battles, quests, and in versus mode. Last September, MinoMonsters 2 chose to launch its 2nd opus, in order to develop and consolidate its ...

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How to create effective visuals for mobile advertising?

Adapting your visuals to the specificities of mobile, both in terms of content and sizes can help improve up to + 500% the profitability of your campaign. One may think creating mobile advertising visuals is easy when you already master them for desktop. However, mobile has two...

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Mobile Gaming: a market worth $37 billion in 2016!

The mobile gaming industry is currently expanding rapidly. The incomes coming from mobile games should generate more than 50 billion dollars in 2019. This market expansion is due to the arrival of a new business model, the freemium...

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User Acquisition: Designing a Mobile Marketing Strategy

For years, launching user acquisition campaigns meant acquiring downloads and reaching a high position in the App Store rankings, no matter where the traffic came from, no matter the ROI, no matter the quality. Thanks to tracking tools, we can now track precisely where a...

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