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Artículos

Why should you spend your marketing budget in January?

During the Christmas holidays, one in four purchases should be done on mobile according to e-marketing.fr. January continues to benefit from the high mobile traffic related to Christmas gift returns, late Gifts, sales, new users who just received a tablet or a smartphone...

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6 TIPS FOR PROFITABLE ACQUISITION CAMPAIGNS

The mobile advertising market is complex and highly competitive, especially due to the multiple sources of acquisition.  There are, fortunately, tools and services that can lead you in optimizing your campaigns and that help you in driving profitability...

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BlaBlaCar Success Story

Blablacar already had a great presence on the Web, but they desired to reinforce their mobile presence by strongly developing the application users base. BlaBlaCar invested in both offline and online (desktop) marketing but found it difficult to generate high volume of new users for its mobile application because...

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Google Search, a new opportunity for mobile advertisers

Mobile users can discover an application through 4 different ways: thanks to word of mouth, an advertisement, a search by category (rankings) and a search by keyword. Since August 2015, Google offers advertisers the ability to...

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Google and the future of applications

Last month Google announced a revolution in the app market: applications are now available on your smartphone without having to download them. How is this possible? Applications can be streamed from Google's servers, and users can explore...

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How effectively target your mobile audience?

Why mobile targeting is so important? First of all, mobile targeting allows to avoid paying the display of an advertisement, the click or the download by a user who might not be interested. We can go further with targeting on mobile, since mobile is a personal device:...

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The mobile marketing trends over the 10 next years

For nearly 10 years now, we’ve been hearing everywhere « This year is the Year of Mobile ». Actually, this is true. But will it be the same in the future? What will mobile Marketing look like in the next 10 years? Here’s a sum up of ...

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Shopmium: an efficient mobile renewed campaign !

The renewed commitment by advertising consist of displaying a specific commercial message to a user who has already shown interest through a download or an action in the application. Shopmium had excellent results for their renewed campaign...

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