For years, launching user acquisition campaigns meant acquiring downloads and reaching a high position in the App Store rankings, no matter where the traffic came from, no matter the ROI, no matter the quality. Thanks to tracking tools, we can now track precisely where a...
+Analysts predict that mobile ad revenues will blow past desktop ad spending as soon as 2016. However, the mobile marketing market is not as concentrated and mature as the desktop one: new technical solutions and new partners appear every...
+Adapting your visuals to the specificities of mobile, both in terms of content and sizes can help improve up to + 500% the profitability of your campaign. One may think creating mobile advertising visuals is easy when you already master them for desktop. However, mobile has two...
+Why mobile targeting is so important? First of all, mobile targeting allows to avoid paying the display of an advertisement, the click or the download by a user who might not be interested. We can go further with targeting on mobile, since mobile is a personal device:...
+Recent studies have found that mobile marketing fraud represents between 20% and 30% of the global mobile inventory, whose cost could amount up to $1 billion to advertisers this year. The mobile economy is still young and uncontrolled, leaving space for more dishonest individuals to...
+The global mobile inventory includes diversity of mobile advertising formats including banners (static or animated), native advertising, full screen interstitials, rich media content and videos. How should you choose the best ad format to suit...
+Blablacar already had a great presence on the Web, but they desired to reinforce their mobile presence by strongly developing the application users base. BlaBlaCar invested in both offline and online (desktop) marketing but found it difficult to generate high volume of new users for its mobile application because...
+Ma Reduc, application owned by RetailMeNot, is the first trusted community for sharing discounts and best deals. In only a few months of campaigns, Ma Reduc acquired +200,000 downloads...
+Despite the app market explosion, less than 0,01% of mobile apps will be considered as a financial success by 2017. We can say that an app is financially profitable when it generates enough revenues to cover development and maintenance costs. The perfect recipe to make your...
+During the Christmas holidays, one in four purchases should be done on mobile according to e-marketing.fr. January continues to benefit from the high mobile traffic related to Christmas gift returns, late Gifts, sales, new users who just received a tablet or a smartphone...
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