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Case Studies

Sports coaching app, how we decreased Decathlon Coach App’s CPI by 30%

A free sports coaching app for everyone  Decathlon Coach is a 100% free sports coaching app that offers training programs, performance tracking and statistics as well as sports and nutrition advice. Unlike many other apps, Decathlon coach does not generate direct revenue but fulfills the mission...


LALALAB. & Google Ads: from branding to performance

 LALALAB. is a photo printing app launched in 2012, allowing a simple and quick picture printing from a mobile phone. With more than 11 millions of download, LALALAB. is a key player in photo printing. Every year, Addict Mobile faces the challenge of competitivity and...

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How LinkedIn improved app install performance?

"Ads campaigns on LinkedIn can indeed be costly compared to other channels, but with Addict Mobile, it's especially profitable! " Nazih Mohamed, Azaoun, Digital Traffic Manager - Natixis Algeria    Banxy, Natixis Algeria's offer for individuals, is the first 100% mobile bank in Algeria. Addict Mobile ensure the...


20 Minutes boosts LTV 81% with Google App Campaigns

20 Minutes, a free independent French media, and Addict Mobile works together since 2015. Many different sources were tested to generate profitability for their app install campaigns.Even if the business model is based on in-app advertising, it was essential to measure the profitability of each...