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Case Studies

LALALAB. & Google Ads: from branding to performance

 LALALAB. is a photo printing app launched in 2012, allowing a simple and quick picture printing from a mobile phone. With more than 11 millions of download, LALALAB. is a key player in photo printing. Every year, Addict Mobile faces the challenge of competitivity and...


20 Minutes boosts LTV 81% with Google App Campaigns

20 Minutes, a free independent French media, and Addict Mobile works together since 2015. Many different sources were tested to generate profitability for their app install campaigns.Even if the business model is based on in-app advertising, it was essential to measure the profitability of each...