2020 was the year of the global health crisis, which further accelerated the growth of mobile phone use: more time spent on phones, more apps downloaded, more purchases made. This context pressed brands to go digital at all levels and strengthen their mobile presence. The launching...
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The Appsflyer 2020 report on app install fraud is out and notes a 30% decrease in fraudulent installations.Global Trends to take away : A 30% year-over-year decrease Installation fraud is still very present in the world with a different type of fraud depending on the...
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A game’s soft launch is full of excitement and tension and is always eagerly awaited by the production teams. After months, even years of work, the result of their labor has finally reached the beta testers. They provide the first indications of the game’s attractiveness,...
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