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Mobile User Acquisition: Trends and Challenges of 2021

2020 was the year of the global health crisis, which further accelerated the growth of mobile phone use: more time spent on phones, more apps downloaded, more purchases made. This context pressed brands to go digital at all levels and strengthen their mobile presence.   The launching...

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AppsFlyer’s Fraud Report: Fraud decreases by 30% year-over-year.

The Appsflyer 2020 report on app install fraud is out and notes a 30% decrease in fraudulent installations.Global Trends to take away : A 30% year-over-year decrease Installation fraud is still very present in the world with a different type of fraud depending on the...

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