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mobile app ecosysteme

The mobile app ecosystem is consolidating!

The latest major changes in the mobile industry (privacy, Apple's ATT Framework, maturity of advertisers.) are forcing players in the mobile ecosystem to offer the most complete service possible to cover the entire mobile marketing chain. Owning your first party data and therefore having your own...

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Addict Mobile was awarded during the event Les Mobiles d’Or

During the event Les Mobiles D’Or, we have been given the award for Mobile Acquisition. It rewards the success of the partnership between Addict Mobile and Intermarché for the management of the Intermarché app’s acquisition campaigns. To learn more, read this article!    Winner in the Mobile...

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Mobile User Acquisition: Trends and Challenges of 2021

2020 was the year of the global health crisis, which further accelerated the growth of mobile phone use: more time spent on phones, more apps downloaded, more purchases made. This context pressed brands to go digital at all levels and strengthen their mobile presence.   The launching...

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AppsFlyer’s Fraud Report: Fraud decreases by 30% year-over-year.

The Appsflyer 2020 report on app install fraud is out and notes a 30% decrease in fraudulent installations.Global Trends to take away : A 30% year-over-year decrease Installation fraud is still very present in the world with a different type of fraud depending on the...

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