At their latest “Developer Conference”, the WWDC 2020, Apple announced the launch of their new operating system: iOS 14. This announcement was accompanied by another announcement regarding...
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CATEGORY : ECOMMERCE
In a constantly changing sector, where mobile advertisers seek to measure and generate profitability, performance user acquisition no longer has to prove itself. What are the new...
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Addict Mobile has been assisting us for several years in the development of our app-install campaigns by implementing an innovative & efficient approach able to meet...
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In times of lockdown, mobile user behaviors are changing. It is therefore interesting to ask yourself how this crisis is impacting mobile acquisition campaign indicators. This...
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In web acquisition, the Google Ads ad-network is comprised of two main options well known to advertisers: the Search and the Display. In the first case,...
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CATEGORY: PRODUCTIVITY
For years, launching user acquisition campaigns meant acquiring downloads and reaching a high position in the App Store rankings, no matter where the traffic came from,...
+Analysts predict that mobile ad revenues will blow past desktop ad spending as soon as 2016. However, the mobile marketing market is not as concentrated and...
+Adapting your visuals to the specificities of mobile, both in terms of content and sizes can help improve up to + 500% the profitability of your...
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