Cityscoot is the number one service for self service electric scooters. Launched in 2016 in Paris, the brand has rapidly expanded to Nice, Milan, and Barcelona,...
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The latest major changes in the mobile industry (privacy, Apple's ATT Framework, maturity of advertisers.) are forcing players in the mobile ecosystem to offer the most...
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During the event Les Mobiles D’Or, we have been given the award for Mobile Acquisition. It rewards the success of the partnership between Addict Mobile and...
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In our first article we explained the importance of the soft launch for launching mobile games: identifying objectives and KPIs to track, determining a budget and...
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Category: Sport
2020 was the year of the global health crisis, which further accelerated the growth of mobile phone use: more time spent on phones, more apps downloaded,...
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The Appsflyer 2020 report on app install fraud is out and notes a 30% decrease in fraudulent installations.Global Trends to take away : A 30% year-over-year...
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Category: Retail
