Mediapart: launch and reactivation made a success thanks to Addict Mobile!
Mediapart is a french news and opinion site. After revamping its app on iOS and creating an Android app, Mediapart chose Addict Mobile in order to build a quality audience for its app. Thanks to the expertise of Addict Mobile, within only two months, Mediapart generated over 122,000 high quality downloads.
Discover how Mediapart & Addict Mobile managed to jointly relaunch an application using controlled acquisition.
Launching new versions of mobile apps on iOS and Android was an opportunity to improve the customer experience of Mediapart subscribers with a more ergonomic app than the one previously available on iOS as well as to make it available to Android users. Addict Mobile was also able to uphold the values of the site by serving advertisements respectful of Mediapart clients’ privacy: Addict Mobile had no precise data on the audience demographics to run its campaigns.
• +122,000 installs within only two months
• A stable CPI throughout the campaign: 40% below expected costs
• Satisfied users: increased number of positive comments and star ratings in app stores