Since March 2015, Addict Mobile has supported BlaBlaCar in expanding its mobile application audience in several European countries, targeting 100% profitability. Addict Mobile performance and experience in travel mobile app marketing lead to amazing results on both Dowloads and CPA KPIs.

CONTEXT & OBJECTIVE

Compared to its desktop activity, BlaBlaCar met limits on mobile user acquisition because of a lack of internal ressources. Addict Mobile’s objective was to strongly develop the mobile user base, while targeting profitability. 

OUR ACTION

  • Addict Mobile is able to deliver large volumes of high quality users in all countries, through 35+ acquisition sources. 
  • Addict Mobile technology allows to reach our client’s KPIs thanks to efficient optimization algorithms.
  • Addict Mobile automated production technology of graphic content (banners, interstitials, videos) adapted on mobile, in all sizes & wished languages.

 

RESULTS

Addict Mobile - travel mobile app marketing - blablacar expansion strategy KPIs

  • +150,000 high quality downloads in targeting countries with campaigns on more than 35 acquisition sources. 
  • Campaigns managed on more than 35 acquisition sources. 
  • in-apps KPI  over-reached, thanks to optimization algorithms. 
  • +3,600 campaigns visuals created, in all required sizes and languages, thanks to a technology of automated content production (banners, interstitials, videos) for mobile.

 

“We really appreciate Addict Mobile ability to drive high volumes of profitable users in the long term. They prove to deliver great performance as a mobile marketing service.”
Cyril Cambier, Marketing Manager, BlaBlaCar