We make data work for You.
Addict Mobile Technology®: DMP centralizing all campaign data
Our platform is directly plugged to 215+ sources worldwide, including Facebook, Twitter, Pinterest, Google Adwords, Apple Search Ads, Ad networks, video networks, affiliates, DSPs etc…
We are also directly plugged with all major tracking tools of the market: tracking SDK for apps (Adjust, Appsflyer, Kochava, Tune, Apsalar) and tracking pixels for mobile websites.
Being interfaced means we collect and store millions of data every day. For each click on an advertising, each visit on a website, each download of an app, each event tracked down the funnel (registration, purchase, booking etc..), we collect realtime data on the user (Device ID, cookie, IP address, browser, device etc..) as well we data from the source and subpublishers.
These big data are stored and categorized in our DMP (Data Management Platform), which is the core of our technology and which took us almost 2 years to build. We then turn the data into performance for your campaigns.
Targeting and retargeting have never been so accurate
We use our in-house data (DMP) from past 180+ projects to select the best sources and subpublishers for your project, to target the most relevant users based on Device IDs and cookies and work on lookalike audiences. We can also add your own data to increase knowledge of our algorithms.
We have large targeting capacities, based on various criteria ranging from geos (country, city), language, device, gender, age group, interests too even more specific audience targeting like “paying users in casual games”, or “paying users of e-commerce apps” etc.
Real Time Optimization : because we have no time – nor your money – to waste.
Since our technology gathers and analyzes campaign data real time into one centralized dashboard, we can optimize your campaigns real time. Our Account Managers evaluate at a glance the most performing sources and subpublishers based on ROI-related KPIs and reallocate budget accordingly.
Save up to 35% thanks to Addict Mobile fraud prevention
Our algorithms analyze campaign data to detect and retrieve fraud. We look at IP distribution, mean time between click and action (click spamming), mean time of action (time zone), conversion KPIs, types / names / languages of device, operators, etc.. to identify fraudulent traffic. We save monthly significant amounts on your invoice!
Stay tuned in real time with your campaign performance
With Addict Mobile you experience real transparency, through online access to your reporting dashboard. You can monitor real time macro performance (spendings, installs, ROI, CPA,…) and dive into detailed campaign data per country, OS, source…
Available also as an API you can plug to your own business intelligence, our dashboard gives you a glimpse of Addict Mobile Technology® power and efficiency working for you.