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Think, Build and Launch your Mobile Game Worldwide

Successfully launching your mobile game worldwide might be a thrilling but complex process. You need to consider many parameters even before starting to develop your game. Grégoire Mercier, CEO and co founder of Addict Mobile gives us his feedback on years of promoting mobile games overseas and share a few tips.

By | March 23rd, 2017|

Facebook & ROI : agency perspective !

Facebook is a major actor in mobile acquisition. It is a performant and beneficial tool in terms of accessible ROI. However, all the quality criteria are not revealed by it and being accompanied by an expert has lot of advantages...

By | July 27th, 2016|

MinoMonsters: from launch to success

MinoMonsters 2 is a mobile game that deploys 100+ monsters in battles, quests, and in versus mode. Last September, MinoMonsters 2 chose to launch its 2nd opus, in order to develop and consolidate its ...

By | May 18th, 2016|

6 TIPS FOR PROFITABLE ACQUISITION CAMPAIGNS

The mobile advertising market is complex and highly competitive, especially due to the multiple sources of acquisition.  There are, fortunately, tools and services that can lead you in optimizing your campaigns and that help you in driving profitability... 

By | March 17th, 2016|

How to get 180,000 qualified users

Prisma Media is #1 french media group on the print and digital. During over a year, Addict Mobile has supported Prisma Media in expanding its audience on their key apps (Télé-Loisirs, Voici, Gala, etc). Thanks to our expertise, the portofolio of applications gained +180,000...

By | March 2nd, 2016|

4 tips to create high-converting mobile ads

It is now technically possible to measure mobile ad performance at all stages of the user funnel : from print to click, to download and even untill registration or purchase . But how to create effective converting visuals for mobile advertising? Here are 4 tips gained from our experience on over 100 apps...

By | February 2nd, 2016|

Google and the future of applications

Last month Google announced a revolution in the app market: applications are now available on your smartphone without having to download them. How is this possible? Applications can be streamed from Google's servers, and users can explore...

By | January 18th, 2016|

Why should you spend your marketing budget in January?

During the Christmas holidays, one in four purchases should be done on mobile according to e-marketing.fr. January continues to benefit from the high mobile traffic related to Christmas gift returns, late Gifts, sales, new users who just received a tablet or a smartphone...

By | January 14th, 2016|

What is the secret recipe of financial success for a mobile app?

Despite the app market explosion, less than 0,01% of mobile apps will be considered as a financial success by 2017. We can say that an app is financially profitable when it generates enough revenues to cover development and maintenance costs. The perfect recipe to make your app profitable combines several ingredients....

By | January 14th, 2016|

BlaBlaCar Success Story

Blablacar already had a great presence on the Web, but they desired to reinforce their mobile presence by strongly developing the application users base. BlaBlaCar invested in both offline and online (desktop) marketing but found it difficult to generate high volume of new users for its mobile application because of...

By | October 29th, 2015|

How effectively target your mobile audience?

Why mobile targeting is so important? First of all, mobile targeting allows to avoid paying the display of an advertisement, the click or the download by a user who might not be interested. We can go further with targeting on mobile, since mobile is a personal device: a mobile user can be personally identified thanks to...

By | August 28th, 2015|

How to create effective visuals for mobile advertising?

Adapting your visuals to the specificities of mobile, both in terms of content and sizes can help improve up to + 500% the profitability of your campaign. One may think creating mobile advertising visuals is easy when you already master them for desktop. However, mobile has two specificities you...

By | August 21st, 2015|

User Acquisition: Designing a Mobile Marketing Strategy

For years, launching user acquisition campaigns meant acquiring downloads and reaching a high position in the App Store rankings, no matter where the traffic came from, no matter the ROI, no matter the quality. Thanks to tracking tools, we can now track precisely where a user comes from, and what his behavior is within the application...

By | August 5th, 2015|